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Streamworks Blog

IHUT panelist testing skincare product at home during in-home usage test recording session

How to Recruit IHUT Panelists with Direct Mail and Digital Ads

Sep 8, 2025 2:30:28 PM

Struggling to find ways to make your product testing efficient and effective?

Project managers know the pressure of launching product trials on time, and recruiting highly-quality participants for...

Medical equipment with cardiology and dermatology informational flyers for patient care.

Personalization in Healthcare: Boosting Patient Engagement & Outcomes

Aug 29, 2025 12:17:45 PM

In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...

What You Can and Cannot Say in Healthcare Marketing: A Guide for Staying Compliant

Jul 31, 2025 11:15:00 AM

Marketing in the healthcare industry comes with a unique set of challenges. Unlike retail or tech sectors, healthcare marketing is highly regulated due to the sensitive nature of the services...

Close-up of a stethoscope on a patient chart with a doctor typing on a laptop, symbolizing HIPAA-compliant healthcare marketing and digital integration.

5 Best Practices for Effective Healthcare Direct Mail Campaigns

Jul 17, 2025 11:15:00 AM

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

Modern healthcare waiting room with natural light, welcoming seating, patient-focused wall art, and greenery—designed to build trust and comfort.

Build Patient Trust with Ethical and Transparent Healthcare Marketing

Jun 26, 2025 12:15:00 PM

In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...

Modern desktop setup with laptop, notebook, and plant by a window—symbolizing organized planning and digital strategy in healthcare marketing.

Direct Response Marketing Healthcare: How It Boosts Patient Engagement

May 21, 2025 10:00:00 AM

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...

Computer screen displaying Google AI Overview SEO tips, traffic source charts, and title optimization reminders, highlighting strategies for modern search

Google AI Overview: How It's Changing SEO and Lowering Click-Throughs

May 13, 2025 11:15:00 AM

Google’s continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature, known as Google's AI Overviews, summarizes search results using generative AI,...

Businesswoman drawing digital marketing strategy for web presence including SEO, social media, e-commerce, and on-site content on a transparent board

Build a Strong Digital Presence with Strategy, Traffic & Optimization

May 7, 2025 10:00:00 AM

In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you’re a nonprofit, business, or healthcare organization, your website and online channels...

Hand holding tablet with digital icons surrounding a glowing globe, representing omni-channel marketing integration between direct mail and digital channels.

How to Integrate Direct Mail and Digital for an Omnichannel Strategy

Apr 29, 2025 11:30:00 AM

As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing omnichannel marketing strategies and a comprehensive omnichannel marketing strategy. While these approaches...

Illustration showing AI-powered list building and direct mail envelope with the text 'Smarter Acquisition Lists with AI' and 'Improving Direct Mail Performance'.

AI in Direct Mail: Smarter Acquisition Lists

Apr 17, 2025 9:00:00 AM

Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. Managing multiple...

Two hands exchanging a box filled with U.S. hundred-dollar bills, representing the concept of financial donations and nonprofit fundraising support.

Marketing vs Fundraising: Understanding the Difference

Apr 15, 2025 12:45:00 PM

Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...

Envelope with the word 'PERSONALIZED' showing through a window, symbolizing smart, targeted direct mail marketing personalization in 2025.

2025 Direct Mail Trends: Personalization Strategies to Boost Response

Apr 8, 2025 12:00:00 AM

Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...

Group of Gen Z friends sitting outdoors, laughing and interacting with a tablet—symbolizing personalized and engaging direct mail for younger audiences.

Direct Mail Trends 2025: Engaging Gen Z and Next-Gen Buyers

Feb 11, 2025 2:00:00 PM

As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...

Close-up of USPS Forever stamps with American flag and 'FREEDOM' text on white envelopes, symbolizing discounted postage compliance and U.S. mail regulations.

How to Get USPS Discounted Postage Rates and Stay Compliant

Dec 18, 2024 1:29:10 PM

For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...

Laptop displaying email inbox with alert icon, symbolizing nonprofit email marketing strategy for outreach, donor engagement, and fundraising campaigns.

Email Marketing for Nonprofits: Strategies to Boost Support and Giving

Dec 11, 2024 2:28:52 PM

In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Nonprofits email marketing is a crucial strategy for...

Man using a smartphone in a modern workspace, symbolizing mobile engagement with personalized URLs (PURLs) or QR codes in a direct response marketing campaign.

How PURLs Track Engagement Before Consumers Click or Convert

Nov 19, 2024 1:15:00 PM

Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...

Woman using a hot water bottle for self-care, representing the early stage of the healthcare journey where consumers try home remedies before seeking professional care.

How Marketing Guides Patients Before Booking Healthcare Appointments

Nov 6, 2024 10:30:00 AM

This article will discuss healthcare marketing strategies, providing readers with an informative guide to creating impactful campaigns, exploring key approaches, and examining the implications for...

Visual of a full-funnel marketing strategy pinned to a corkboard, with colorful pushpins marking awareness, consideration, conversion, and retention stages—surrounded by hand-drawn analytics and growth charts.

Why Full-Funnel Marketing Is Key to Healthcare Success

Oct 29, 2024 3:05:41 PM

In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer’s journey from...

Close-up view of a hand delivering a letter into a mailbox, symbolizing direct mail tracking, USPS delivery timing, and coordinated marketing outreach.

Track Direct Mail Delivery to Align Marketing and Boost Response Rates

Oct 23, 2024 10:15:00 AM

Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...

How Storefronts Can Fuel Your Nonprofit's Mission

Sep 25, 2024 10:15:00 AM

Cause Meets Commerce: How Storefronts Can Fuel Your Nonprofit's Mission

In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z, known...

Smiling male volunteer holding a name badge and giving a thumbs up, representing donor and volunteer engagement in nonprofit fundraising efforts.

5 Proven Strategies to Boost Donor Engagement and Retention

Sep 19, 2024 10:15:00 AM

Understanding and Nurturing Your Supporters

In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...

Donor-Advised Funds: A Double-Edged Sword for Fundraisers

Sep 4, 2024 9:54:00 AM

Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...

Developer coding on laptop with colorful programming code displayed on multiple screens

The Hidden Costs of Page Builders: Short-Term Gains, Long-Term Pains

Aug 27, 2024 8:00:00 AM

While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...

The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges

Aug 20, 2024 9:15:00 AM

The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...

How Chatbots Can Boost Your Company's Service Levels

Aug 14, 2024 1:15:00 PM

In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...

Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies

Aug 6, 2024 1:00:00 PM

Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...

Digital icons for communication methods including phone, email, and chat floating over a keyboard with blue network background

Appending Data and Finding Missing Pieces

Jul 31, 2024 11:15:00 AM

Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...

Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact

Jul 24, 2024 10:00:00 AM

In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...

 2024 Informed Delivery Promotion graphic with USPS mail truck, mailbox, and person using smartphone

Should Your Business Be Using Informed Delivery™ Ad Campaigns?

Jul 22, 2024 9:00:00 AM

Building Brand Awareness Through the Mailbox

Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...

The Power of Narrative in Fundraising: Finding the Right Story

Jul 15, 2024 4:22:44 PM

We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...

Giving USA 2024 Annual Report cover with person painting on a colorful abstract canvas

Giving USA® Report Summary

Jul 10, 2024 3:09:00 PM

The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...

Close-up of envelope with American flag stamp and presorted first-class mail label

USPS® Marketing Mail™ Rate Update (July 14th, 2024)

Jun 27, 2024 2:22:04 PM

The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...

Boost Your Direct Response Campaign with a Buck Slip

Jun 26, 2024 10:00:00 AM
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...
Illustration of a URL being shortened with scissors cutting a web address

Vanity URLs and QR Codes in Your Marketing Mix

Jun 13, 2024 11:46:00 AM

In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...

Why Data is the Secret Weapon of Successful Fundraising

Jun 5, 2024 10:46:00 AM

Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...

Young boy shouting through a megaphone against a green chalkboard background

Conversions vs. Contributions Deciding on the Right Email Tactic

May 28, 2024 10:15:00 AM

In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...

A/B testing concept with smiley faces and scales labeled A and B in front of a social media post illustration

The Fundamentals of A/B Testing

May 20, 2024 9:44:36 AM

Optimizing Direct Mail and Email Marketing

In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...

The Power of Monthly Giving: Building a Sustainable Future

Apr 22, 2024 10:00:00 AM

Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...

Part 3: The Philanthropic Legacy of Generation X

Apr 15, 2024 10:00:00 AM

As we conclude our exploration of donor engagement strategies, we spotlight Generation X, a group poised to shape the future of philanthropy through their commitment to community and hands-on...

Group of young adults sitting outside looking at a smartphone and enjoying drinks

Part 2: Mobilizing Millennials: The Power of Social Responsibility

Apr 8, 2024 10:00:00 AM

As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...

Part 1: Unlocking the Philanthropic Potential of Generation Z

Apr 1, 2024 10:00:00 AM

In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...

Unveiling the Power of Wealth and Philanthropic Markers

Mar 19, 2024 2:26:00 PM

In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging cutting-edge tools and strategies. Predictive modeling emerges as a game-changer, allowing nonprofits to...

Protecting Personal Data in the Digital Age

Mar 7, 2024 12:55:00 PM

Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws and...

Navigating Email Marketing Laws in the US and Canada

Mar 6, 2024 2:53:10 PM

In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...

USPS® Retargeting: Revolutionizing Postal Promotions!

USPS® Retargeting: Revolutionizing Postal Promotions!

Sep 5, 2023 10:00:00 AM

We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.

How Nonprofits Are Using ChatGPT

Aug 22, 2023 10:30:00 AM

AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Aug 15, 2023 10:30:00 AM

ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.

Reuters calls it the “fastest-growing consumer...

What's Trending With Nonprofit Direct Mail?

What's Trending With Nonprofit Direct Mail?

Jul 18, 2023 10:30:00 AM

With so many direct mail fundraising trends, we thought hearing directly from non profit organizations, religious organizations, and private foundations would be beneficial to learn more about...

Reply Mail Streamlined: Unleash the Power of Intelligent Mail®

Jun 6, 2023 10:30:00 AM

We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting July 1, 2023 is the Reply Mail IMbA Promotion.

The Role of Stewardship in Keeping Sustaining Donors Engaged and Giving

The Role of Stewardship in Keeping Sustaining Donors Engaged & Giving

May 23, 2023 10:30:00 AM

As you know, there are different types of donors—each requiring a unique and tailored message that nurtures your long term relationships with them.

The GDPR: What Your Business Needs to Know

May 9, 2023 10:15:00 AM

Since its effective date on May 25, 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) has affected individuals and businesses around the world.

USPS postage rates

Understanding the Latest USPS® Postage Rate Changes

Apr 18, 2023 10:00:00 AM

USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.  

What's the Difference Between CASS™ and NCOA™?

Mar 7, 2023 10:30:00 AM

Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.

3 Dangers of Rogue Marketing Collateral

Feb 22, 2023 4:51:10 PM

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson...

3 Tips for Using Print in the Digital Age

Feb 22, 2023 1:16:50 PM

Some may think printing is dead but boy, are they wrong.

How to Develop a Nonprofit Social Media Strategy

How to Develop a Nonprofit Social Media Strategy

Feb 21, 2023 10:30:00 AM

You work hard: we get it. And half the battle is finding ways to reach out to potential donors.

Hands surrounding a digital network with padlock icons and the words 'Data Privacy', symbolizing secure marketing and consumer data protection.

Data Privacy Trends That Impact Marketing Strategy and Performance

Dec 20, 2022 10:00:00 AM

As a marketer, you must stay on top of trends and have strategies to keep current. Marketing teams must adapt to evolving marketing data privacy requirements and address consumer concerns about how...

The Perfect Match for Donors and Your Cause

Nov 29, 2022 10:30:00 AM

Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.

4 Workflows to Automate Your Email Marketing

Nov 1, 2022 10:30:00 AM

Email marketing is a key step for any business when it comes to engaging with customers, so it is vital we get it right.

Giving Tuesday: Campaign Ideas That Work

Oct 25, 2022 10:30:00 AM

Except for December 31st, Giving Tuesday is the most charitable day of the year.

Four U.S. Data Privacy Laws You Need to Know

Four U.S. Data Privacy Laws You Need to Know

Oct 18, 2022 10:30:00 AM

Data privacy laws exist to protect individuals' personally identifiable information (PII) from mishandling, abuse, and malicious use.

Why Do Promo Products Work?

Oct 11, 2022 10:30:00 AM

Did you know that American businesses, on average, spend $20 billion a year on promotional products?

Tips for Creating an Attention-Grabbing Annual Report

Sep 27, 2022 10:00:00 AM

When recruiting new donors or even impressing sustainers, having an annual report that grabs and keeps their attention is an essential tool for your marketing strategy.

A Quick Guide to Patch Management

Sep 20, 2022 10:00:00 AM

Managing vulnerabilities and patches are vital components of your company's IT and security game plan. How can you help safeguard your infrastructure from cyber threats and critical vulnerabilities?...

Getting Promo Products? Here's What You Need To Know

Sep 13, 2022 10:00:00 AM

You've decided you want to purchase some promo items for your business — now what?

Which Is Better? Push Marketing Or Pull Marketing

Which Is Better? Push Marketing or Pull Marketing

Sep 6, 2022 10:00:00 AM

Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.

USPS® Offers Additional Savings with Informed Delivery for Nonprofits

USPS® Offers Additional Savings with Informed Delivery for Nonprofits

Aug 23, 2022 10:30:00 AM

When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.

What's Trending in the Nonprofit Sector

Aug 23, 2022 10:00:00 AM

With six months of 2022 under our belts, it's an excellent time to see what has been working for nonprofits this year and things to be aware of in the months ahead.

A Quick Guide to Vulnerability Scanning

Aug 16, 2022 10:00:00 AM

We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...

6 Ways To Utilize Customer Testimonials In Marketing Emails

Aug 2, 2022 10:00:00 AM

Customer testimonials are some of the most powerful proof you have when it comes to showing potential leads that you're the best service to buy from.

Nonprofit Industry News

Jul 26, 2022 10:00:00 AM

At Streamworks, we pride ourselves on offering solutions.  Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.

How to Use Data Classification to Protect Your Information

Jul 19, 2022 10:00:00 AM

In a previous post, we shared how to start protecting your sensitive data.

Close-up of a purple stethoscope on a medical chart with a healthcare professional typing on a laptop in the background

Healthcare Swag that Sticks

Jul 12, 2022 10:00:00 AM

Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many...

Bridge the Gap Between Online and Offline Marketing with Postal Retargeting

Jul 12, 2022 10:00:00 AM

Creating a multi-channel marketing strategy that combines traditional and digital tactics is essential for reaching your business goals. Postal retargeting allows you to recapture the attention of...

5 Ways Social Media Marketing Can Support Your Direct Mail Campaigns

Jul 6, 2022 10:00:00 AM

Modern growth marketing requires companies to adopt a multi-channel marketing approach.

Turn First-Time Donors into Lifelong Supporters

Turn First-Time Donors into Lifelong Supporters

Jun 28, 2022 10:00:00 AM

Many people say that a donor isn’t a donor until they’ve made their second gift.

How to Protect Sensitive Data - Encryption, Backups, and Destruction

Jun 21, 2022 10:00:00 AM

In a previous article, we discussed how to start protecting sensitive data. We defined sensitive data (hint: it's any private and confidential information that you must safeguard from all...

Promos That Won't Break the Bank

Jun 14, 2022 10:00:00 AM

Lets be honest—how many of us have kept that cool pen we used at the bank, or still use the letter opener that we received from our financial advisor?

How To Pick The Right Marketing Channels To Get Your Business Noticed

Jun 7, 2022 10:00:00 AM

There are so many different marketing strategies online right now, as online social media and marketing channels diversify, that you've got to try and find the right one that works for you.

Customer Service 101 for Retail

Customer Service 101 for Retail

May 31, 2022 10:00:00 AM

There is nothing worse than having to call customer service for a problem.

Using Informed Delivery to Fundraise

May 24, 2022 10:00:00 AM

When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.

How to Protect Sensitive Data—Getting Started

May 17, 2022 10:00:00 AM

Let's start with a definition.

Sensitive data is any private and confidential information that you must safeguard from all unauthorized users.

Memorable Mailable Promotional Products

May 10, 2022 10:00:00 AM

With online shopping still a booming industry, how do you reach your customers where they are so they think of you first?

How to Write Copy that Converts

How to Write Copy that Converts

May 3, 2022 10:00:00 AM

A picture is worth a thousand words, but compelling copy is just as important.

Best Nonprofit Fundraising Platforms

Best Nonprofit Fundraising Platforms

Apr 26, 2022 10:00:00 AM

Today, online fundraising platforms offer a convenience that appeals to many donors.

What is Your Disaster Recovery Plan?

Apr 19, 2022 10:00:00 AM

When a business collides with a disaster head-on, a few sobering statistics emerge:

• The United States experienced 20 disastrous weather events in 2021, each exceeding $1 billion in losses.

• FEMA ...

Build Excitement with Donors and Invite them to Stay Engaged

Apr 5, 2022 10:00:00 AM

A great stewardship program starts with making donors feel valued.

BCP vs DRP: The Differences and Why You Need Both

Mar 15, 2022 10:00:00 AM

Imagine this scene: little Billy is cruising along on his bike when he comes across an anthill. He screeches to a stop, pulls over, and with the fury of a miniature tornado, kicks over the hill.

Promos With Purpose for Furniture Sellers

Mar 8, 2022 10:00:00 AM

Brick and mortar furniture stores are starting to see a resurgence in foot traffic as the COVID pandemic starts to wane.

Anatomy of a Mail Piece

Anatomy of a Mail Piece

Mar 1, 2022 10:30:00 AM

Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.

Convert Your Nonprofit Website Visitors Into a Direct Mail List

Convert Your Nonprofit Website Visitors Into a Direct Mail List

Feb 22, 2022 10:30:00 AM

Bridge the gap between online and offline marketing with Postal Remarketing.

Is Your Direct Mail Vendor Handling Your Data Correctly? Security Controls

Is Your Direct Mail Vendor Handling Your Data Correctly? Controls

Feb 22, 2022 10:30:00 AM

In the first article of this series, we defined encryption, introduced encryption types and algorithms, and described how Steamworks uses encryption to protect your data.

Close-up of a purple stethoscope on a medical chart with a healthcare professional typing on a laptop in the background

Healthy Habits for the Win!

Feb 8, 2022 10:30:00 AM

When it comes to shaking off the winter blues, many turn to healthy habits to prepare us for spring.

Make a Memorable and Lasting Impact with Your Direct Mail

Feb 1, 2022 10:00:00 AM

Give your guests the tools they need to attend your event and feel welcome with an engaging direct mail format that does it all.

Increase Engagement and Event Attendance with Direct Mail

Jan 25, 2022 10:00:00 AM

Planning events is stressful enough without worrying about getting people to show up. 

Is Your Direct Mail Vendor Handling Your Data Correctly? Encryption

Jan 18, 2022 10:00:00 AM

During the quest to find the best direct mail vendor for your needs, you'll undoubtedly look at the services offered.

Innovative Products for Working From Home

Dec 28, 2021 10:30:00 AM

We live in an age where working from home has become the new normal, which means it's not always easy to get your brand out there.

Hand holding a branded Streamworks coffee mug with company logos

Why Promo Products?

Dec 14, 2021 10:30:00 AM

You see them everywhere — on pens, tote bags, t-shirts, coffee mugs — you name it.

Woman holding a white Revel mug with gold pattern and branding

5 Winter Promo Must-Haves

Nov 30, 2021 10:30:00 AM

Did you know that promotional products are one of the oldest forms of advertising? It's true!

3 Tips For Finding The Perfect Promotional Product

Nov 16, 2021 10:30:00 AM

Look around your office right now. Open your desk drawers. Check out your cubicle walls.

a graphic of an iphone with a map icon on it

How Tracking Can Elevate Your Campaign Success

Jul 13, 2021 10:00:00 AM

Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?

Examples of approved basic USPS indicia formats for First-Class Mail, Presorted, Nonprofit, and Marketing mail

Stand Out with Permit Imprint Indicia

Jun 8, 2021 10:00:00 AM

According to the Direct Marketing Association,  the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.

Illustration of scanning a QR code from a mail piece using a smartphone

How to Integrate QR Codes in Your Direct Mail

May 11, 2021 10:00:00 AM

Direct mail is still the tried and true way to engage with your customers.

PURLs: What They Are and Why You Should Be Using Them

Apr 13, 2021 10:00:00 AM

It's no secret that personalization is one of the most effective ways to engage with your consumers.

Envelope Sample Kits from Launch Room

Apr 6, 2021 10:00:00 AM

Customizing your next direct mail campaign is easier when you have a hands-on resource to help.

Maple Valley Medical direct mail brochure listing services like cold & flu care, women’s health, and COVID-19 testing

How Postal Remarketing Can Benefit Your Nonprofit

Mar 16, 2021 10:00:00 AM

Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.

How Variable Data Can Benefit Your Nonprofit

Mar 16, 2021 10:00:00 AM

Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?

Examples of different types of USPS postage stamps including presorted first-class, first-class card, presorted standard, and nonprofit organization

Why You Should Be Using Precanceled Stamps

Mar 9, 2021 10:00:00 AM

Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.

Introducing the Pop-Up Mailer

Mar 2, 2021 10:00:00 AM

Boost response rates by incorporating cards into your mailer with the Max Gifter.

5 Techniques to Improve Your Next Fundraising Event

Feb 23, 2021 10:00:00 AM

Holding fundraising events is one of the best ways to engage and interact with your supporters and increase donations.

branded print pieces

Introducing the Max Gifter

Feb 3, 2021 10:00:00 AM

Boost response rates by incorporating cards into your mailer with the Max Gifter.

Streamworks Acquires Mail Source

Jan 26, 2021 10:00:00 AM

We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a company specializing in high volume, high-speed bindery, personalization, and mail finishing services...

6 Tips for Mastering the Art of Communication with Customers via Email

Jan 6, 2021 10:00:00 AM

The only way to sustain your business and retain your customers is to communicate effectively with them.

a woma cheering holding a wad of cash

4 Ways to Shift Your Selling in a Post-Pandemic Landscape

Jan 5, 2021 10:00:00 AM

In an age where we're still recovering from the uncertainty of the pandemics' effects on the economy, businesses need to shift their selling model to meet the current needs of their customers.

proud hero printed pieace

Deploying Your Nonprofit Marketing Tactics: Part Two

Dec 22, 2020 10:45:00 AM

In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.

7 Best Apps to Optimize Your Target Email Marketing

Dec 15, 2020 10:30:00 AM

Email marketing is one of the most common digital outreach campaigns focused on building and cementing relationships with potential customers.

Introducing Direct Mail Response Boosters

Introducing Direct Mail Response Boosters

Dec 8, 2020 10:30:00 AM

Increase your response rate with a special gift for your direct mail recipients with new response boosters from Launch Room!

How to Write Welcome Email That People Will Read

Dec 1, 2020 10:30:00 AM

A welcome email is your chance to make the right first impression on potential clients. It might seem like people do not bother to check their emails.

Deploying Your Nonprofit Marketing Tactics: Part One

Nov 24, 2020 1:30:00 PM

There is a fear in the nonprofit sector about too much communication turning off your donors.

Reduce Your Direct Mail Costs with Selective Inserting

Nov 17, 2020 10:00:00 AM

Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses using selective inserting.

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Reduce Your Direct Mail Costs with Match Effect

Nov 10, 2020 10:30:00 AM

Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."

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Get Results This #GivingTuesday

Nov 3, 2020 10:30:00 AM

If you're a nonprofit, chances are you've heard of GivingTuesday.

Nonprofit Integrated Marketing Techniques

Oct 27, 2020 2:30:00 PM

We've covered a variety of mediums that you can use to get your message in front of your donors.

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Reduce Your Direct Mail Costs by Changing Your Envelope

Oct 20, 2020 10:30:00 AM

This week's topic focuses on how to reduce direct mail expenses by considering alternative envelopes.

Introducing our Nonprofit Direct Mail Recommendations

Introducing our Nonprofit Direct Mail Recommendations

Oct 13, 2020 10:30:00 AM

Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Launch Room!

Launch Room. Your resource for direct mail inspiration

Reduce Your Direct Mail Costs with Graphic Design Templates

Oct 6, 2020 10:30:00 AM

This week's topic focuses on how to reduce direct mail expenses when using design templates.

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Reduce Your Direct Mail Costs with USPS® Marketing Mail

Sep 29, 2020 10:30:00 AM

This week's topic is focused on how to reduce direct mail expenses by selecting the right postage service. 

nonprofit marketing how to enhance your fundraising efforts

Digital Marketing to Drive Donations: Part Two

Sep 22, 2020 1:00:00 PM

In Part One of this series, we discussed the variety of ways that digital marketing can drive donations to your organization. 

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Reduce Your Direct Mail Costs with Paper Options

Sep 22, 2020 10:30:00 AM

Choosing the right paper for your direct mail campaign involves several factors, and cost comparison should be one of them.

Reduce Your Direct Mail Costs with Drop-Shipping

Reduce Your Direct Mail Costs with Drop-Shipping

Sep 15, 2020 10:00:00 AM

There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that are geographically concentrated.

Reduce Your Direct Mail Costs with Clean Data

Sep 8, 2020 10:30:00 AM

We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.

Reduce Your Direct Mail Costs with Pre-Printed Shells & Variable Printing

Cut Direct Mail Costs with Pre-Printed Shells & Variable Printing

Sep 1, 2020 10:30:00 AM

We are continuing our series on cost reduction strategies with a tip about print production.

Gloved worker handling printed press sheets during gang-run printing process, illustrating cost-saving production techniques for direct mail campaigns.

Cut Direct Mail Costs with Gang-Run Printing for Campaign Savings

Aug 26, 2020 10:30:00 AM

The most common question we get asked is, how can I reduce my direct mail cost?

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Digital Marketing to Drive Donations: Part One

Aug 25, 2020 12:30:00 PM

When it comes to your digital marketing efforts, four key areas hold the highest importance: your website, social media, email, and digital advertising.

Social Media: Where and How to Tell Your Story

Jun 23, 2020 10:30:00 AM

In today's world of constant engagement, social media is a marketing must. The numbers don't lie: if you want to reach a broad audience of potential donors, you'll need social to be part of your...

Creating a Wow-Worthy Nonprofit Website

May 26, 2020 12:30:00 PM

These days you need a website, no matter what you're selling. A website works for you 24/7, so you want to make sure it leaves a lasting impression.

How to Effectively Fundraise and Market Your Next Nonprofit Event

Apr 28, 2020 10:30:00 AM

Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any marketing initiative.

Donor-Centric Direct Mail

Mar 24, 2020 2:00:00 PM

Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.

Illustration of a tablet with a hand clicking a button, surrounded by marketing icons like gear, user, cart, and globe

Nonprofit Marketing Collateral: What You Need

Feb 25, 2020 10:30:00 AM

When it comes to marketing your nonprofit organization, you don't need to worry about being everywhere and having everything to get your message out there. 

How to Increase Direct Mail Response Rates

Feb 4, 2020 1:30:00 PM

If you're looking to increase your direct mail response rates, there are a few things you should consider.

Getting Started with Nonprofit Audience Creation

Jan 28, 2020 10:30:00 AM

If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.

Discover Easy Ways to Grow Your Prospect List

Jan 21, 2020 12:30:00 PM

Are you familiar with this phrase: "where are all the leads?"

How to Drive More Traffic to Your Website

Jan 14, 2020 1:00:00 PM

Having the most attractive and responsive website in the world doesn't mean much if people can't find it.

Nonprofit Branding 101: How to Get Started

Dec 30, 2019 10:30:00 AM

Your brand is the first touchpoint potential donors have with your mission and organization. That doesn't just mean your logo—branding reflects everything in your marketing efforts, from your website...

Direct Mail for Acquisition vs. Retention

Dec 17, 2019 1:00:00 PM

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

Introducing the Traditional Appeal Letter Package

Dec 3, 2019 10:00:00 AM

Increase donations with our newest format: the Traditional Appeal Letter Package.

Effective Marketing Tactics for the Insurance Industry

Nov 19, 2019 10:45:00 AM

According to Blue Corona, each month, consumers in the U.S. search more than 5 million times for insurance.

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HIPAA Compliance Basics - Part 3

Nov 12, 2019 2:00:00 PM

In Part 1, we looked at a brief HIPAA history, defined PHI and ePHI, and compared covered entities to business associates. We also touched on the main HIPAA rules, including the Privacy Rule, the...

Launch Room Legitimate Letter Package

Introducing the Legitimate Letter Package

Nov 5, 2019 2:45:00 PM

Make a powerful impact with our newest format: the Legitimate Letter Package.

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How to Pinpoint Where Your Highest Quality Leads are Coming From

Oct 29, 2019 10:30:00 AM

Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.

a graphic of digital hipaa compliance elements

HIPAA Compliance Basics - Part 2

Oct 15, 2019 12:30:00 PM

In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we defined Protected Health Information (PHI) and electronic Protected Health Information (ePHI). 

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Why Direct Mail is Still #1

Sep 24, 2019 2:00:00 PM

When's the last time you opened an email from a company and felt like it was crafted just for you?

Top-down view of a desk with a notebook labeled "Resolution," a smartphone, coffee cup, pen, laptop, and closed journal

5 Financial Marketing Hurdles and How You Can Overcome Them

Sep 17, 2019 1:45:00 PM

Marketing, especially in the digital realm, is a whole different beast when it comes to the financial industry.

HIPAA Compliance Basics - Part 1

Sep 10, 2019 11:00:00 AM

HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much easier to understand.

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The Importance of Color in Marketing

Aug 27, 2019 2:00:00 PM

When designing your print collateral — how do you effectively use text and colors to attract your audience?

How to Choose a Print Partner (and Keep Them Honest)

Aug 13, 2019 2:00:00 PM

When it comes to your business, choosing a print partner that you trust is one of the most important decisions you can make.

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The Power of Direct Mail in the Digital Age

Jul 9, 2019 2:30:00 PM

When you get to work and open your inbox, what's the first thing you do?

Direct Mail Ideas to Spark Joy and Skyrocket Your Response Rate

Jun 24, 2019 2:30:00 PM

Everyone wants their direct mail format to attract attention and result in sales.

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How to Understand 2D Barcodes in Under 5 Minutes

Jun 18, 2019 12:30:00 PM

At Streamworks, we use 2D barcode technology in many of our processes.

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Good Food and a Great Cause

Jun 10, 2019 2:00:00 PM

On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Spring-Cleaning sale on branded and non-branded company apparel.

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Why Loyalty Programs Should Be Part of Your Marketing Strategy

Jun 4, 2019 12:30:00 PM

Generating brand loyalty isn't a new concept: several companies, from grocery stores to high-end retailers, have a form of loyalty program to reinforce this practice.

A stair mailer animation

Introducing the Stair Mailer

May 21, 2019 12:30:00 PM

Learn how the Stair Mailer gives you maximum real estate to present offers and information in an organized and engaging way.

How to Avoid Stale Non-Profit Mailings

May 14, 2019 1:00:00 PM

We live in a time of near constant digital engagement: so how do you make sure your messaging stands out?

Illustration of a laptop with a document featuring a padlock symbol, representing data privacy and security

3 Essentials for Data-Secure Direct Mail

Apr 16, 2019 11:30:00 AM

Data is one of your organizations most valuable assets, which is why it is vital to take your data security seriously and ensure that necessary precautions are taken to protect it.

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How to Choose a Secure Print Vendor

Apr 16, 2019 10:00:00 AM

In today’s data-sensitive world, mishandling private customer information can have devastating consequences.

Hand holding magnifying glass focusing on a user icon among many, symbolizing data targeting or customer profiling

7 Essential Steps to Better Data Hygiene

Feb 12, 2019 10:00:00 AM

Dirty data isn’t just a mess—it’s a menace.

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Direct Mail Inspiration for Interactive Design

Feb 5, 2019 10:00:00 AM

Designing a direct mail piece that actually piques your recipient’s interest can be challenging.

a green standout letter animation

Introducing the Stand Out Stretch Letter Package

Jan 22, 2019 3:26:38 PM
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Wooden letter blocks spelling the word “CONTENT” in gold among scattered gray blocks

Social Media Content Length: The Good, the Bad and the Wordy

Jan 15, 2019 10:00:00 AM

When it comes to online content, there’s one constant: the rules are always changing.

an orange alarm clock

Increase Direct Mail Accuracy and Lower Production Costs with Intelligent Inserting

Dec 4, 2018 10:30:00 AM

Direct mail often drives 10-30x higher response rates than digital tactics, especially among millennials.

a red dart pinpointing on a digital globe

Geofencing & Remarketing: How to Find & Keep Your Best Customers

Nov 27, 2018 10:00:00 AM

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

Hand pointing to a glowing blue envelope icon with smaller gray envelopes behind it, symbolizing email tracking

Why You Should Track Your Next Direct Mail Campaign

Nov 6, 2018 10:00:00 AM

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

8 Ways Personalization Can Boost Direct Mail Response

Oct 30, 2018 10:00:00 AM

When it comes to your marketing, a name could be the difference between mediocre and outstanding results.

Capture New Donors by Re-Engaging Lost Website Visitors

Oct 23, 2018 10:00:00 AM

Everyone has a website but is yours growing your donor base?

7 Direct Mail Formats Designed to Deliver

Oct 16, 2018 10:00:00 AM

All direct mail is not created equal.

Tips on How to Plan an A/B Test

Oct 9, 2018 10:00:00 AM

One of the best ways to get to know your consumers is through A/B testing.

an old blue typewriter

Using Emotion to Drive Response in the Digital Age

Oct 2, 2018 10:00:00 AM

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...