What Is Direct Response Marketing in Healthcare?
Direct response marketing is all about prompting action. Rather than simply creating awareness or building long-term brand equity, it focuses on...
Google's continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature summarizes search results using generative AI, providing concise, clickable...
In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you're a nonprofit, business, or healthcare organization, your website and online channels...
As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing the omni-channel marketing strategy. While this approach has been touted as a best practice for years,...
Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. That’s why more...
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient's first or last name was enough to feel "customized."...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Whether a traditional promotional email or a...
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
Building Brand Awareness Through the Mailbox
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging cutting-edge tools and strategies. Predictive modeling emerges as a game-changer, allowing nonprofits to...
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws...
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.
With so many direct mail fundraising trends, we thought hearing directly from non profit organizations, religious organizations, and private foundations would be beneficial to learn more about...
We're continuing with our series on nonprofit digital marketing best practices, and this post will discuss how to excel on LinkedIn and Twitter.
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting July 1, 2023 is the Reply Mail IMbA Promotion.
As you know, there are different types of donors—each requiring a unique and tailored message that nurtures your long term relationships with them.
Since its effective date on May 25, 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) has affected individuals and businesses around the world.
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
Previously, we covered Four U.S. Data Privacy Laws You Need To Know. In that post, we learned that data privacy laws exist to protect our personally identifiable information (PII) from malicious use,...
Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the...
Some may think printing is dead but boy, are they wrong.
You work hard: we get it. And half the battle is finding ways to reach out to potential donors.
As a marketer, you must stay on top of trends and have strategies to keep current.
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.
Email marketing is a key step for any business when it comes to engaging with customers, so it is vital we get it right.
Except for December 31st, Giving Tuesday is the most charitable day of the year.
Data privacy laws exist to protect individuals' personally identifiable information (PII) from mishandling, abuse, and malicious use.
Did you know that American businesses, on average, spend $20 billion a year on promotional products?
When recruiting new donors or even impressing sustainers, having an annual report that grabs and keeps their attention is an essential tool for your marketing strategy.
Managing vulnerabilities and patches are vital components of your company's IT and security game plan. How can you help safeguard your infrastructure from cyber threats and critical...
You've decided you want to purchase some promo items for your business — now what?
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
With six months of 2022 under our belts, it's an excellent time to see what has been working for nonprofits this year and things to be aware of in the months ahead.
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
Customer testimonials are some of the most powerful proof you have when it comes to showing potential leads that you're the best service to buy from.
At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.
In a previous post, we shared how to start protecting your sensitive data.
Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many...
Creating a multi-channel marketing strategy that combines traditional and digital tactics is essential for reaching your business goals. Postal retargeting allows you to recapture the attention...
Modern growth marketing requires companies to adopt a multi-channel marketing approach.
Many people say that a donor isn’t a donor until they’ve made their second gift.
In a previous article, we discussed how to start protecting sensitive data. We defined sensitive data (hint: it's any private and confidential information that you must safeguard from all...
Lets be honest—how many of us have kept that cool pen we used at the bank, or still use the letter opener that we received from our financial advisor?
There are so many different marketing strategies online right now, as online social media and marketing channels diversify, that you've got to try and find the right one that works for you.
There is nothing worse than having to call customer service for a problem.
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
Let's start with a definition.
Sensitive data is any private and confidential information that you must safeguard from all unauthorized users.
With online shopping still a booming industry, how do you reach your customers where they are so they think of you first?
A picture is worth a thousand words, but compelling copy is just as important.
Today, online fundraising platforms offer a convenience that appeals to many donors.
When a business collides with a disaster head-on, a few sobering statistics emerge:
• The United States experienced 20 disastrous weather events in 2021, each exceeding $1 billion in losses.
• FEMA
A great stewardship program starts with making donors feel valued.
According to Bloomerang, the average retention rate is a measly 30% for first-time donors.
Imagine this scene: little Billy is cruising along on his bike when he comes across an anthill. He screeches to a stop, pulls over, and with the fury of a miniature tornado, kicks over the hill.
Brick and mortar furniture stores are starting to see a resurgence in foot traffic as the COVID pandemic starts to wane.
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.
Bridge the gap between online and offline marketing with Postal Remarketing.
In the first article of this series, we defined encryption, introduced encryption types and algorithms, and described how Steamworks uses encryption to protect your data.
When it comes to shaking off the winter blues, many turn to healthy habits to prepare us for spring.
Give your guests the tools they need to attend your event and feel welcome with an engaging direct mail format that does it all.
Planning events is stressful enough without worrying about getting people to show up.
During the quest to find the best direct mail vendor for your needs, you'll undoubtedly look at the services offered.
We live in an age where working from home has become the new normal, which means it's not always easy to get your brand out there.
You see them everywhere — on pens, tote bags, t-shirts, coffee mugs — you name it.
Did you know that promotional products are one of the oldest forms of advertising? It's true!
Look around your office right now. Open your desk drawers. Check out your cubicle walls.
Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?
According to the Direct Marketing Association, the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.
Direct mail is still the tried and true way to engage with your customers.
Encourage offer redemption with the Scratch-off Mailer.
It's no secret that personalization is one of the most effective ways to engage with your consumers.
Customizing your next direct mail campaign is easier when you have a hands-on resource to help.
Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.
Boost response rates by incorporating cards into your mailer with the Max Gifter.
Holding fundraising events is one of the best ways to engage and interact with your supporters and increase donations.
What would you say if we told you that over 20 million consumers have signed up for Informed Delivery®? Not only that, but on average, Informed Delivery® campaigns have seen a 75.4% six-month open...
Boost response rates by incorporating cards into your mailer with the Max Gifter.
We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a company specializing in high volume, high-speed bindery, personalization, and mail finishing services...
Personalization on the outside of an envelope is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.
The only way to sustain your business and retain your customers is to communicate effectively with them.
In an age where we're still recovering from the uncertainty of the pandemics' effects on the economy, businesses need to shift their selling model to meet the current needs of their customers.
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.
Email marketing is one of the most common digital outreach campaigns focused on building and cementing relationships with potential customers.
Increase your response rate with a special gift for your direct mail recipients with new response boosters from Launch Room!
A welcome email is your chance to make the right first impression on potential clients. It might seem like people do not bother to check their emails.
There is a fear in the nonprofit sector about too much communication turning off your donors.
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses using selective inserting.
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."
If you're a nonprofit, chances are you've heard of GivingTuesday.
We've covered a variety of mediums that you can use to get your message in front of your donors.
This week's topic focuses on how to reduce direct mail expenses by considering alternative envelopes.
Looking to revamp your nonprofit direct mail marketing efforts? Look no further than Launch Room!
This week's topic focuses on how to reduce direct mail expenses when using design templates.
This week's topic is focused on how to reduce direct mail expenses by selecting the right postage service.
In Part One of this series, we discussed the variety of ways that digital marketing can drive donations to your organization.
Choosing the right paper for your direct mail campaign involves several factors, and cost comparison should be one of them.
There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that are geographically concentrated.
We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.
We are continuing our series on cost reduction strategies with a tip about print production.
The most common question we get asked is, how can I reduce my direct mail cost?
When it comes to your digital marketing efforts, four key areas hold the highest importance: your website, social media, email, and digital advertising.
In today's world of constant engagement, social media is a marketing must. The numbers don't lie: if you want to reach a broad audience of potential donors, you'll need social to be part of your...
According to the USPS, 40% of direct marketing success depends on the customer list you use.
These days you need a website, no matter what you're selling. A website works for you 24/7, so you want to make sure it leaves a lasting impression.
Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any marketing initiative.
Direct mail is going to be one of the essential tools in your arsenal as a nonprofit.
When it comes to marketing your nonprofit organization, you don't need to worry about being everywhere and having everything to get your message out there.
If you're looking to increase your direct mail response rates, there are a few things you should consider.
If you don't know who you're marketing to, how do you even begin to craft your messaging? It's essential to know the interests, lifestyle, and motivations of your target audience.
Are you familiar with this phrase: "where are all the leads?"
Having the most attractive and responsive website in the world doesn't mean much if people can't find it.
Your brand is the first touchpoint potential donors have with your mission and organization. That doesn't just mean your logo—branding reflects everything in your marketing efforts, from your...
Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.
Increase donations with our newest format: the Traditional Appeal Letter Package.
According to Blue Corona, each month, consumers in the U.S. search more than 5 million times for insurance.
Make a powerful impact with our newest format: the Legitimate Letter Package.
Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.
In Part 1 of this HIPAA Compliance Basics series, we looked at HIPAA history, and we defined Protected Health Information (PHI) and electronic Protected Health Information (ePHI).
Capture their attention with our newest format: the Eye-Catching Invitation Package.
When's the last time you opened an email from a company and felt like it was crafted just for you?
Marketing, especially in the digital realm, is a whole different beast when it comes to the financial industry.
HIPAA compliance is a daunting topic, but when broken down into smaller parts, it's much easier to understand.
Make a memorable impact with our newest format: the Be Our Guest Self-Mailer.
When designing your print collateral — how do you effectively use text and colors to attract your audience?
When it comes to your business, choosing a print partner that you trust is one of the most important decisions you can make.
...
Did you know that according to a recent study, consumers prefer to receive direct mail vs. an email?
In a previous blog post, we introduced SOC 2 compliance and its Five Trust Services Criteria (formerly "Principles").
When you get to work and open your inbox, what's the first thing you do?
Boost your response rate by giving customers multiple ways to respond to your offer with our newest format: the Rapid Response Self-Mailer.
Everyone wants their direct mail format to attract attention and result in sales.
At Streamworks, we use 2D barcode technology in many of our processes.
On June 6, 2019, Streamworks held an all company Spring Barbecue that included a Spring-Cleaning sale on branded and non-branded company apparel.
Generating brand loyalty isn't a new concept: several companies, from grocery stores to high-end retailers, have a form of loyalty program to reinforce this practice.
Learn how the Stair Mailer gives you maximum real estate to present offers and information in an organized and engaging way.
We live in a time of near constant digital engagement: so how do you make sure your messaging stands out?
...
Data is one of your organizations most valuable assets, which is why it is vital to take your data security seriously and ensure that necessary precautions are taken to protect it.
In today’s data-sensitive world, mishandling private customer information can have devastating consequences.
See for yourself how the Bold Tri-Fold Self-Mailer truly delivers the "wow" factor by tripling in size.
Discover how the Sneak Peek Letter Package allows the recipient to view your customized offer even before opening!
Dirty data isn’t just a mess—it’s a menace.
Designing a direct mail piece that actually piques your recipient’s interest can be challenging.
Watch this video to discover how the Stand Out Stretch Letter Package can boost response and stand out in your customer's mailbox.
When it comes to online content, there’s one constant: the rules are always changing.
Direct mail often drives 10-30x higher response rates than digital tactics, especially among millennials.
As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.
When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered.
When it comes to your marketing, a name could be the difference between mediocre and outstanding results.
Everyone has a website but is yours growing your donor base?
All direct mail is not created equal.
One of the best ways to get to know your consumers is through A/B testing.
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
For today’s marketer, information truly is power.
The wealth of data available to us thanks to online platforms, technology and consumer use is staggering—and incredibly useful in building...
Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.
We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.
The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).
Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.