Understanding the Latest USPS® Postage Rate Changes
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a company specializing in high volume, high-speed bindery, personalization, and mail finishing...
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses using selective inserting.
Continuing with our Direct Mail Cost Reduction series, this week's topic is focuses on how to reduce direct mail expenses by testing the "Match Effect."
This week's topic focuses on how to reduce direct mail expenses by considering alternative envelopes.
Choosing the right paper for your direct mail campaign involves several factors, and cost comparison should be one of them.
We are continuing our series on cost reduction strategies with a tip about print production.
The most common question we get asked is, how can I reduce my direct mail cost?
If you're looking to increase your direct mail response rates, there are a few things you should consider.
When it comes to your business, choosing a print partner that you trust is one of the most important decisions you can make.