Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...
What should you test in a direct mail campaign?
This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.
Your audience matters.
...
For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...
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In a crowded mailbox, getting noticed is the first challenge. Getting someone to respond is another. That distinction is important when talking about Snap Packs.
Snap Packs, sometimes called...
For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...
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Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...
In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...
Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...