Streamowrks Blog
Building Brand Awareness Through the Mailbox
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes grayscale images of the exterior of the mail and information on incoming packages. But is it something your business should be leveraging? The answer is a resounding yes, and it all boils down to the power of consistent brand exposure.
The 7-Touch Rule: Why Informed Delivery Matters
Marketing experts have long subscribed to the "7-Touch Rule." This principle suggests that it takes an average of 7-12 interactions with a brand or offer before a customer makes a purchase. Informed Delivery® provides a valuable touchpoint, placing your marketing materials directly in a potential customer's digital mailbox preview.
Informed Delivery®: A Strategic Marketing Tool
Here's how Informed Delivery® can benefit your business:
- Increased Brand Awareness: By getting your marketing letters or postcards into Informed Delivery® previews, you're ensuring your brand is seen by potential customers. This consistent exposure builds brand recognition, making your business top-of-mind when a customer needs your products or services.
- Targeted Marketing: Informed Delivery® allows you to target specific zip codes or neighborhoods, focusing your marketing efforts on areas with the highest potential customer concentration.
- Measurable Results: Track the effectiveness of your Informed Delivery® campaign by including a unique call to action (CTA) on your marketing materials. This could be a discount, special offer, or QR code leading to your website. By monitoring CTA response rates, you can gauge the success of your campaign and optimize it for better results.
- Stand Out with Interactive Ads: Interactive ad campaigns can take your Informed Delivery® marketing to the next level. Unlike standard grayscale previews, interactive campaigns allow you to use a full-color image that grabs attention. Additionally, you can include a "ride-along" image—a custom graphic that appears alongside the mail preview. This ride-along image can be linked directly to your website, creating a seamless transition from browsing Informed Delivery to visiting your online store or contacting your business.
Informed Delivery: Affordable and Easy to Use
Signing up for Informed Delivery® is free and straightforward. The USPS® offers resources to help design and prepare your mail pieces for optimal scanning within their system.
Informed Delivery®: A Winning Strategy
Informed Delivery® is a powerful tool for businesses looking to expand their reach and build brand awareness. By leveraging this free service, you can ensure your marketing message gets seen by potential customers, putting your business on the path to achieving the crucial 7-12 touches that lead to conversions. So, don't miss out on this opportunity to get your brand noticed – start using Informed Delivery® today and explore the added impact of interactive ad campaigns! Plus, as a bonus, USPS® offers a 4% postage discount when participating in the interactive ad campaigns program. Stretch your marketing budget further while reaching more potential customers – what's not to love?
Contact us today to learn more about this program and create your interactive ad campaign.
Don't miss out – this limited-time postage discount is valid from August 1st, 2024, to December 31st, 2024.
