Building Brand Awareness Through the Mailbox
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
According to the Direct Marketing Association, the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.
Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.
Personalization on the outside of an envelope is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.
This week's topic is focused on how to reduce direct mail expenses by selecting the right postage service.