Understanding the Latest USPS® Postage Rate Changes
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
Streamworks Blog
Stand Out with Permit Imprint Indicia
According to the Direct Marketing Association, the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.
Why You Should Be Using Precanceled Stamps
Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.
Personalize Your Next Campaign with Permit Picture Indicia
Personalization on the outside of an envelope is a proven way to boost open rates, and using the postage area is a unique way to stand out in the mailbox.
Reduce Your Direct Mail Costs with USPS® Marketing Mail
This week's topic is focused on how to reduce direct mail expenses by selecting the right postage service.