Giving Tuesday: Campaign Ideas That Work in 2025
What is Giving Tuesday? Except for December 31st, Giving Tuesday is the most charitable day of the year.
Streamworks Blog
CTV Ads for Nonprofits: How Streaming TV Boosts Donations & Awareness.
Picture this: It's Tuesday evening, and Sarah is streaming her favorite show on Roku. Between episodes, she sees a compelling 30-second video about a local food bank's urgent winter donation needs....
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Marketing vs Fundraising: Understanding the Difference
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
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Email Marketing for Nonprofits: Strategies to Boost Support and Giving
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Nonprofits email marketing is a crucial strategy for...
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How PURLs Track Engagement Before Consumers Click or Convert
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...
5 Proven Strategies to Boost Donor Engagement and Retention
Understanding and Nurturing Your Supporters
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
Gift Catalogs vs. Standalone EOY Appeals
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds: A Double-Edged Sword for Fundraisers
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
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Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
The Power of Narrative in Fundraising: Finding the Right Story
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
Giving USA® Report Summary
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...