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Streamworks Blog

Making It Personal: Segmentation Strategies for Educational Institutions

Sep 30, 2026, 8:14:59 AM

Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...

Creating a Savvy Year-End Digital Fundraising Plan: Five Strategies for a More Connected Campaign

Sep 22, 2026, 4:02:55 PM

For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...

Year-End Stewardship: Making Time for Gratitude During the Busy  Giving Season

Sep 9, 2026, 8:00:00 AM

For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...

Is Acquisition Just the Pie in the Sky of Donor Fundraising?

Jul 7, 2026, 9:00:00 AM

With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?

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3 Pillars of Nonprofit Employee Giving Campaigns

How Employee Giving Strengthens Nonprofit Fundraising and Culture

Apr 1, 2026, 1:38:27 PM

Before any organization asks families, alumni, patients, or community members to give, there’s an important question to answer internally: Do the people who work here believe in the mission enough to...

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How Nonprofits are using Google Ad Grants to Drive Mission Impact

Jan 2, 2026, 8:59:59 AM

Case Studies from Real Nonprofit Accounts

Many nonprofit organizations struggle with limited online visibility paired with tight budgets that make growth difficult. With national fundraising...

Mapping Donor Journeys Across the Full Year

Acquisition Isn’t Broken—Our Donor Journeys Are

Dec 15, 2025, 3:42:13 PM

We’ve all heard the new trend: more dollars, fewer donors. Across the nonprofit sector, organizations are seeing a growing amount of dollars raised come from a shrinking pool of supporters. It’s an...

Hands holding a gift tag with a red heart decoration next to the text “#GivingTuesday” on a light blue background.

Giving Tuesday: Campaign Ideas That Work in 2025

Oct 31, 2025, 2:53:28 PM

What is Giving Tuesday?  Except for December 31st, Giving Tuesday is the most charitable day of the year.

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CTV Ads for Nonprofits: How Streaming TV Boosts Donations & Awareness.

Oct 4, 2025, 4:25:43 PM

Picture this: It's Tuesday evening, and Sarah is streaming her favorite show on Roku. Between episodes, she sees a compelling 30-second video about a local food bank's urgent winter donation needs....

Two hands exchanging a box filled with U.S. hundred-dollar bills, representing the concept of financial donations and nonprofit fundraising support.

Marketing vs Fundraising: Understanding the Difference

Apr 15, 2025, 12:45:00 PM

Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...

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Email Marketing for Nonprofits: Strategies to Boost Support and Giving

Dec 11, 2024, 2:28:52 PM

In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Nonprofits email marketing is a crucial strategy for...

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How PURLs Track Engagement Before Consumers Click or Convert

Nov 19, 2024, 1:15:00 PM

Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...

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