In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.