For years, your nonprofit may have relied on foundation grants, corporate contributions, or a handful of major donors to fund your mission. Your development team knows how to write compelling grant...
Why the lowest-cost follow-up isn't always the most profitable and how to decide when another mailing is worth the investment.
A direct mail campaign goes out. Responses begin coming in. But what...
Finding a winning direct mail package is a major accomplishment. You have a control. The audience responded. The creative worked. The offer...
"When America faces a crisis, they turn to their hospitals."
Richard Pollack, American Hospital Association (AHA) President and CEO, shared this powerful reminder during his fireside chat with ...
Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...
Think about how much technology has changed in the last 15 years.
We expect our cars to connect seamlessly to our phones. We pay for groceries with a tap. We can see who's at our front door from...
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
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Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...
For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...
Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...
The internet (specifically the World Wide Web) has become a complex place since its creation in 1989. With over 1.34 billion websites (201 million of those actively maintained (Chan)), it can feel...