Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
Building Brand Awareness Through the Mailbox
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...