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Why Full-Funnel Marketing Is Key to Healthcare Success
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer’s journey from...
Streamworks Blog
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Track Direct Mail Delivery to Align Marketing and Boost Response Rates
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
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Why Your Direct Mail Campaign Isn’t Working—and How to Fix It
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
How Storefronts Can Fuel Your Nonprofit's Mission
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z, known for their activism and social consciousness, are leading the charge. A...
5 Proven Strategies to Boost Donor Engagement and Retention
Understanding and Nurturing Your Supporters
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
Gift Catalogs vs. Standalone EOY Appeals
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds: A Double-Edged Sword for Fundraisers
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
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The Hidden Costs of Page Builders: Short-Term Gains, Long-Term Pains
While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...
The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
How Chatbots Can Boost Your Company's Service Levels
In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...
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Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Appending Data and Finding Missing Pieces
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...