Streamworks Blog
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost savings through USPS® Marketing Mail™.
USPS® Marketing Mail™ Still Your Cost-Effective Champion
Even with a recent average rate increase of 7%, Marketing Mail™ remains an exceptional value proposition for direct response campaigns. Here's why:
Bulk Discounts
Unlike single-piece First-Class Mail, Marketing Mail™ offers significant savings with minimum mailing quantities of just 200 pieces or 50 pounds. This translates to substantial cost reductions for your direct mail, even with the increase.
Targeted Reach
Get laser-focused with your marketing efforts! Explore options like saturation lists to target specific neighborhoods or carrier routes.
Proven Results
Direct mail continues to be a highly effective way to generate leads and sales. Tangible mail pieces are stronger in recipients' minds, boosting your response rates.
Stay Informed, Stay Ahead
Download our Mailing & Postage Guide, which includes the new rates plus:
- Nonprofit postage rates
- First-Class® and USPS® Marketing Mail® postage rates
- USPS® approved methods to update a mailing list
- Cost-saving ideas for mailing campaigns
- Standard envelope sizes
- Mail tracking services
