Smarter Acquisition Lists with AI
Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. That’s why more...
Streamworks Blog
Marketing vs. Fundraising: Understanding the Difference
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
Direct Mail Trends for 2025: How Personalization is Becoming Smarter Than Ever
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient's first or last name was enough to feel "customized."...
Direct Mail Trends for 2025: Engaging Gen Z and the Next Generation
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
Ensuring USPS® Discounted Postage Compliance: A Guide for Mailers
For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
Email Marketing for Nonprofits
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Whether a traditional promotional email or a...
Why PURLs Can Track Engagement Before the Consumer Clicks
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
Why PURLs and Personalized QR Codes Are Game-Changers in Direct Response Acquisition
Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
How Effective Marketing Can Guide Consumers Before Making a Heathcare Appointment
Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...
Why Full Funnel Marketing is Essential for Healthcare
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...
How to Track Direct Mail to the Mailbox
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Why Your Direct Mail Results Might Not Be Delivering
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...