Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...
In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...
Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.
Google’s continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature, known as Google's AI Overviews, summarizes search results using generative AI,...
In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you’re a nonprofit, business, or healthcare organization, your website and online channels...
As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing omnichannel marketing strategies and a comprehensive omnichannel marketing strategy. While these approaches...
Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. Managing multiple...
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Nonprofits email marketing is a crucial strategy for...