"When America faces a crisis, they turn to their hospitals."
Richard Pollack, American Hospital Association (AHA) President and CEO, shared this powerful reminder during his fireside chat with ...
Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...
Think about how much technology has changed in the last 15 years.
We expect our cars to connect seamlessly to our phones. We pay for groceries with a tap. We can see who's at our front door from...
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
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Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...
For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...
Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...
What should you test in a direct mail campaign?
This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.
Your audience matters.
...
For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...
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In a crowded mailbox, getting noticed is the first challenge. Getting someone to respond is another. That distinction is important when talking about Snap Packs.
Snap Packs, sometimes called...