Measure More.
Improve Faster.

Performance Measurement

Direct mail should do more than generate results. It should help you understand what drives them. From campaign tracking and testing to advanced performance analysis, Streamworks helps marketers measure, learn, and continuously improve every mailing.

Improve Every Campaign with
Better Measurement

Every direct mail campaign generates valuable performance data, but knowing what to do with that information is what drives better results.

Streamworks helps marketers move beyond measuring response rates by creating a structured approach to testing and performance analysis. Whether you're looking to build smarter tests or uncover the campaign components that have the greatest influence on performance, our solutions help you make more informed marketing decisions.

The Test Lab™

Continuous testing is one of the most effective ways to improve direct mail performance. By refining messaging, creative, offers, formats, and audience targeting over time, marketers can increase response and maximize ROI. With Test Lab™, Streamworks makes it easy by incorporating A/B testing into your existing campaigns with no additional production costs.

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Response Insights™

Move beyond traditional A/B testing with a structured approach to measuring direct mail performance. Using campaign regression analysis, Response Insights measures how audience, offer, creative, and format influence results, providing actionable guidance to improve future campaigns.

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Strategy Beyond the Mailpiece

Our team regularly helps clients with:

Direct mail strategy
Test planning
Audience segmentation
Production planning
Postal optimization
Personalization strategy
Package recommendations
Tracking implementation
Campaign measurement
Performance improvement planning

Direct Mail Tracking Guide-Image-cropped

Direct Mail Response Tracking

Know exactly how your campaign performs. We help clients select and implement tracking methods that match their goals, including:

QR Codes
Personalized URLs (PURLs)
Call Tracking
URL Redirects
Promo Codes
Intelligent Mail Barcode (IMb®) Reporting