How Are You Tracking Direct Mail Response?   

 Download the Direct Mail Response Tracking Guide 

Your campaign generated responses. But can you confidently connect those responses back to your direct mail?

Choosing the right response-tracking method is essential for accurately measuring direct mail performance. Depending on how you want recipients to respond, there are several ways to track activity and attribute results back to a specific campaign, audience, offer, or mailpiece.

Our Direct Mail Response Tracking Guide helps you understand your options and determine which tracking methods make the most sense for your campaign.

What’s Inside

Explore ways to track and measure direct mail response, including:

• PURLs and personalized QR codes
• Phone tracking
• Redirect URLs
• Source and response codes
• Other response attribution methods