decorative background art

Streamworks Blog

Vanity URLs and QR Codes in Your Marketing Mix

Jun 13, 2024 11:46:00 AM

In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...

Conversions vs. Contributions Deciding on the Right Email Tactic

May 28, 2024 10:15:00 AM

In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...

The Fundamentals of A/B Testing

May 20, 2024 9:44:36 AM

Optimizing Direct Mail and Email Marketing

In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...

Protecting Personal Data in the Digital Age

Mar 7, 2024 12:55:00 PM

Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws...

Navigating Email Marketing Laws in the US and Canada

Mar 6, 2024 2:53:10 PM

In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...

How Nonprofits Are Using ChatGPT

Aug 22, 2023 10:30:00 AM

AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Aug 15, 2023 10:30:00 AM

ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.

Reuters calls it the “fastest-growing consumer...

Nonprofit Digital Marketing: Facebook & Instagram

Mar 21, 2023 10:30:00 AM

Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.

3 Dangers of Rogue Marketing Collateral

Feb 22, 2023 4:51:10 PM

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the...

3 Tips for Using Print in the Digital Age

Feb 22, 2023 1:16:50 PM

Some may think printing is dead but boy, are they wrong.

How to Develop a Nonprofit Social Media Strategy

Feb 21, 2023 10:30:00 AM

You work hard: we get it. And half the battle is finding ways to reach out to potential donors.