Vanity URLs and QR Codes in Your Marketing Mix
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
Streamworks Blog
Conversions vs. Contributions Deciding on the Right Email Tactic
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Protecting Personal Data in the Digital Age
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws...
Navigating Email Marketing Laws in the US and Canada
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
How Nonprofits Are Using ChatGPT
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.
Nonprofit Digital Marketing: LinkedIn & Twitter
We're continuing with our series on nonprofit digital marketing best practices, and this post will discuss how to excel on LinkedIn and Twitter.
Nonprofit Digital Marketing: Facebook & Instagram
Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.
3 Dangers of Rogue Marketing Collateral
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the...
3 Tips for Using Print in the Digital Age
Some may think printing is dead but boy, are they wrong.
How to Develop a Nonprofit Social Media Strategy
You work hard: we get it. And half the battle is finding ways to reach out to potential donors.