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Streamworks Blog

The Hidden Costs of Page Builders: Short-Term Gains, Long-Term Pains

Aug 27, 2024 8:00:00 AM

While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...

How Chatbots Can Boost Your Company's Service Levels

Aug 14, 2024 1:15:00 PM

 In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...

Should Your Business Be Using Informed Delivery™ Ad Campaigns?

Jul 22, 2024 9:00:00 AM

Building Brand Awareness Through the Mailbox

Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...

Vanity URLs and QR Codes in Your Marketing Mix

Jun 13, 2024 11:46:00 AM

In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...

Conversions vs. Contributions Deciding on the Right Email Tactic

May 28, 2024 10:15:00 AM

In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...

The Fundamentals of A/B Testing

May 20, 2024 9:44:36 AM

Optimizing Direct Mail and Email Marketing

In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...

Protecting Personal Data in the Digital Age

Mar 7, 2024 12:55:00 PM

Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws...

Navigating Email Marketing Laws in the US and Canada

Mar 6, 2024 2:53:10 PM

In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...

How Nonprofits Are Using ChatGPT

Aug 22, 2023 10:30:00 AM

AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Aug 15, 2023 10:30:00 AM

ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.

Reuters calls it the “fastest-growing consumer...

Nonprofit Digital Marketing: Facebook & Instagram

Mar 21, 2023 10:30:00 AM

Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.