Streamworks Blog

Everyone has a website but is yours growing your donor base?

One of the best ways to get to know your consumers is through A/B testing.

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).

Are you starting to notice you’re not quite hitting the yearly marketing goals you planned?

In order to get website visitors into your sales funnel, you want low website bounce rates.

Everyone has a website but is yours growing your sales?

You’re not alone.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically...

We’ve talked often in this blog about the virtues of integrating digital and offline tactics. Most recently, we discussed how direct mail and digital marketing can be combined to maximize overall...

Generating leads, nurturing prospects. There was a time when marketing did one and sales did the other.

 As we look at today’s content marketing landscape, those lines have blurred. Consumers now...

As our clients continue to expand their inbound digital marketing efforts, we hear a lot of questions about the value of direct mail in a increasingly digital world. However, determining how it...