Streamworks Blog

A welcome email is your chance to make the right first impression on potential clients. It might seem like people do not bother to check their emails.

In Part One of this series, we discussed the variety of ways that digital marketing can drive donations to your organization. 

When it comes to your digital marketing efforts, four key areas hold the highest importance: your website, social media, email, and digital advertising.

In today's world of constant engagement, social media is a marketing must. The numbers don't lie: if you want to reach a broad audience of potential donors, you'll need social to be part of your...

When it comes to marketing your nonprofit organization, you don't need to worry about being everywhere and having everything to get your message out there. 

When it comes to online content, there’s one constant: the rules are always changing.

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

Everyone has a website but is yours growing your donor base?

One of the best ways to get to know your consumers is through A/B testing.

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).