Personalized Cards in Direct Mail: When They Add Value and How to Use Them

Oct 26, 2026, 8:00:00 AM

In direct mail, sometimes a small addition can change how a recipient interacts with the entire package. A personalized card gives recipients something tangible to notice, hold, and potentially...

Setting the Stage for the Future of Healthcare Philanthropy

Oct 23, 2026, 11:53:29 AM

"When America faces a crisis, they turn to their hospitals."

Richard Pollack, American Hospital Association (AHA) President and CEO, shared this powerful reminder during his fireside chat with ...

Direct mail testing checklist surrounded by common barriers including budget, time, compliance, measurement and complexity.

Why Most Direct Mail Testing Never Happens

Oct 19, 2026, 10:30:00 AM

Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...

Magnifying glass highlighting a myth stamp on direct mail envelopes beside a fact stamp and testing checklist.

The Biggest Myth About Direct Mail A/B Testing

Oct 8, 2026, 8:15:00 AM

The Biggest Myth About Direct Mail A/B Testing

A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...

Making It Personal: Segmentation Strategies for Educational Institutions

Sep 30, 2026, 8:14:59 AM

Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...

Creating a Savvy Year-End Digital Fundraising Plan: Five Strategies for a More Connected Campaign

Sep 22, 2026, 4:02:55 PM

For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...

Direct mail performance chart showing rising mailing costs, flat response rates and missed opportunities from repeating the same package.

The Hidden Cost of Mailing the Same Direct Mail Package Every Time

Sep 21, 2026, 11:00:00 AM

The Hidden Cost of Mailing the Same Direct Mail Package Every Time

Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...

Person comparing three B2B direct mail test variations labeled Test A, Test B and Test C.

Five Things Every Direct Mail Campaign Should Test

Sep 10, 2026, 10:30:00 AM

What should you test in a direct mail campaign?

This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.

Your audience matters.
...

Year-End Stewardship: Making Time for Gratitude During the Busy Giving Season

Sep 9, 2026, 8:00:00 AM

For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...

Snap Packs in Direct Response: The Pros, Cons and Best Practices Behind the Format

Aug 19, 2026, 10:53:40 AM

In a crowded mailbox, getting noticed is the first challenge. Getting someone to respond is another. That distinction is important when talking about Snap Packs.

Snap Packs, sometimes called...

Is Acquisition Just the Pie in the Sky of Donor Fundraising?

Jul 7, 2026, 9:00:00 AM

With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?

...

How to Track Engagement in Direct Mail

Mar 18, 2026, 8:45:00 AM

Four Methods That Close the Gap Between Mailbox and Measurable Results

For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...