Direct mail is far from a relic of the past, especially in the healthcare industry. In a landscape where trust, personalization, and compliance are everything, direct mail stands out as a powerful...
In the realm of healthcare, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...
Direct response marketing is all about prompting action. Rather than simply creating awareness or building long-term brand equity, it focuses on...
As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing the omni-channel marketing strategy. While this approach has been touted as a best practice for years, many...
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient's first or last name was enough to feel "customized."...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...
