In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...
Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...
In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...
Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.
As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing omnichannel marketing strategies and a comprehensive omnichannel marketing strategy. While these approaches...
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...