Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient's first or last name was enough to feel "customized."...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.