For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
Some may think printing is dead but boy, are they wrong.