How to Track Direct Mail to the Mailbox
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Streamworks Blog
Why Your Direct Mail Results Might Not Be Delivering
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
USPS® Marketing Mail™ Rate Update (July 14th, 2024)
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...
Boost Your Direct Response Campaign with a Buck Slip
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...
Vanity URLs and QR Codes in Your Marketing Mix
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
USPS® Retargeting: Revolutionizing Postal Promotions!
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
Understanding the Latest USPS® Postage Rate Changes
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
What's the Difference Between CASS™ and NCOA™?
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
3 Tips for Using Print in the Digital Age
Some may think printing is dead but boy, are they wrong.
The Perfect Match for Donors and Your Cause
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.