For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...

What should you test in a direct mail campaign?

This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.

• Your audience matters.

• ...

For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...

With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?

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Four Methods That Close the Gap Between Mailbox and Measurable Results 

For a long time, direct mail had a perception problem.  You could track when it dropped. You could estimate when it arrived. But...

Omnichannel Isn’t Optional Anymore

Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...

In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...