Boost Your Direct Response Campaign with a Buck Slip
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...
Streamworks Blog
Vanity URLs and QR Codes in Your Marketing Mix
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
USPS® Retargeting: Revolutionizing Postal Promotions!
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
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Understanding the Latest USPS® Postage Rate Changes
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
What's the Difference Between CASS™ and NCOA™?
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
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3 Tips for Using Print in the Digital Age
Some may think printing is dead but boy, are they wrong.
The Perfect Match for Donors and Your Cause
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.
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Tips for Creating an Attention-Grabbing Annual Report
When recruiting new donors or even impressing sustainers, having an annual report that grabs and keeps their attention is an essential tool for your marketing strategy.
Nonprofit Industry News
At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.
Bridge the Gap Between Online and Offline Marketing with Postal Retargeting
Creating a multi-channel marketing strategy that combines traditional and digital tactics is essential for reaching your business goals. Postal retargeting allows you to recapture the attention of...
5 Ways Social Media Marketing Can Support Your Direct Mail Campaigns
Modern growth marketing requires companies to adopt a multi-channel marketing approach.