How Tracking Can Elevate Your Campaign Success
Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?
Streamworks Blog
Stand Out with Permit Imprint Indicia
According to the Direct Marketing Association, the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.
How to Integrate QR Codes in Your Direct Mail
Direct mail is still the tried and true way to engage with your customers.
Introducing the Scratch-off Mailer
PURLs: What They Are and Why You Should Be Using Them
It's no secret that personalization is one of the most effective ways to engage with your consumers.
Envelope Sample Kits from Launch Room
Customizing your next direct mail campaign is easier when you have a hands-on resource to help.
How Postal Remarketing Can Benefit Your Nonprofit
Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.
How Variable Data Can Benefit Your Nonprofit
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
Why You Should Be Using Precanceled Stamps
Many direct marketers believe an envelope with a stamp will get noticed more often and portray a personal touch to a direct mail campaign.
Introducing the Pop-Up Mailer
Boost response rates by incorporating cards into your mailer with the Max Gifter.
How Informed Delivery® Can Increase Your Open Rate
What would you say if we told you that over 20 million consumers have signed up for Informed Delivery®? Not only that, but on average, Informed Delivery® campaigns have seen a 75.4% six-month open...
Introducing the Max Gifter
Boost response rates by incorporating cards into your mailer with the Max Gifter.