
Anatomy of a Mail Piece
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.
Bridge the gap between online and offline marketing with Postal Remarketing.
Give your guests the tools they need to attend your event and feel welcome with an engaging direct mail format that does it all.
Planning events is stressful enough without worrying about getting people to show up.
Generating unique campaigns for different segments of your direct program is a great way to increase your ROI, but how can you be sure they're as effective as you want them to be?
According to the Direct Marketing Association, the average direct mail response rate is between 5% and 9%, making direct mail more effective than other promotion methods.
Direct mail is still the tried and true way to engage with your customers.
Encourage offer redemption with the Scratch-off Mailer.
It's no secret that personalization is one of the most effective ways to engage with your consumers.
Customizing your next direct mail campaign is easier when you have a hands-on resource to help.
Websites have been experiencing a tremendous surge in traffic as consumers turn to digital platforms.
Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?