Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...