Why Data is the Secret Weapon of Successful Fundraising
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
Streamworks Blog
Conversions vs. Contributions Deciding on the Right Email Tactic
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
Which Is Better? Push Marketing or Pull Marketing
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
A Quick Guide to Vulnerability Scanning
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
How to Use Data Classification to Protect Your Information
In a previous post, we shared how to start protecting your sensitive data.
Customer Service 101 for Retail
There is nothing worse than having to call customer service for a problem.
Introducing the Scratch-off Mailer
Deploying Your Nonprofit Marketing Tactics: Part Two
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.
Deploying Your Nonprofit Marketing Tactics: Part One
There is a fear in the nonprofit sector about too much communication turning off your donors.
Reduce Your Direct Mail Costs with Drop-Shipping
There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that are geographically concentrated.
Reduce Your Direct Mail Costs with Clean Data
We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.
Reduce Your Direct Mail Costs with Pre-Printed Shells & Variable Printing
We are continuing our series on cost reduction strategies with a tip about print production.