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Streamworks Blog

Fundtaising Box

Marketing vs. Fundraising: Understanding the Difference

Apr 15, 2025 12:45:00 PM

Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...

Why PURLs Can Track Engagement Before the Consumer Clicks

Nov 19, 2024 1:15:00 PM

Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...

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How Effective Marketing Can Guide Consumers Before Making a Heathcare Appointment

Nov 6, 2024 10:30:00 AM

Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...

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Why Full Funnel Marketing is Essential for Healthcare

Oct 29, 2024 3:05:41 PM

In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...

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How to Track Direct Mail to the Mailbox

Oct 23, 2024 10:15:00 AM

Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...

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How Storefronts Can Fuel Your Nonprofit's Mission

Sep 25, 2024 10:15:00 AM

Cause Meets Commerce: How Storefronts Can Fuel Your Nonprofit's Mission

In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...

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The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges

Aug 20, 2024 9:15:00 AM

The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...

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Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies

Aug 6, 2024 1:00:00 PM

Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...

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Appending Data and Finding Missing Pieces

Jul 31, 2024 11:15:00 AM

Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...

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Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact

Jul 24, 2024 10:00:00 AM

In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...