Before any organization asks families, alumni, patients, or community members to give, there’s an important question to answer internally: Do the people who work here believe in the mission enough to...
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Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...
Many nonprofit organizations struggle with limited online visibility paired with tight budgets that make growth difficult. With national fundraising...
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We’ve all heard the new trend: more dollars, fewer donors. Across the nonprofit sector, organizations are seeing a growing amount of dollars raised come from a shrinking pool of supporters. It’s an...
What is Giving Tuesday? Except for December 31st, Giving Tuesday is the most charitable day of the year.
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Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
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Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...
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Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
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This article will discuss healthcare marketing strategies, providing readers with an informative guide to creating impactful campaigns, exploring key approaches, and examining the implications for...
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In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer’s journey from...
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Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
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Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...