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Streamworks Blog

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Tips on How to Plan an A/B Test

Oct 9, 2018 10:00:00 AM

One of the best ways to get to know your consumers is through A/B testing.

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Using Emotion to Drive Response in the Digital Age

Oct 2, 2018 10:00:00 AM

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

aquisition vs retention

Using Direct Mail for Acquisition vs. Retention

Sep 18, 2018 10:00:00 AM

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

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USPS Informed Delivery: Integrated Marketing Just Got Easier

Aug 7, 2018 10:00:00 AM

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.

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What Millennials Can Teach Us About Lead Generation

Jul 31, 2018 10:00:00 AM

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

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Resources to Help You with Your Next Marketing Mailing

Jun 12, 2018 10:53:18 AM

There’s no one-size-fits-all approach to achieving a successful direct mail marketing campaign—there are too many variables from brand to brand and campaign to campaign.

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Concerned About Facebook's News Feed Changes?

Apr 10, 2018 1:11:01 PM

You’re not alone.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

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Video Mailers: The Future of Direct Mail is Here

Feb 20, 2018 10:00:00 AM

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

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7 Direct Mail Tips and Tricks That Inspire Response

Feb 6, 2018 10:00:00 AM

Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:

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Maximize Your Marketing with Data Segmentation

Nov 21, 2017 10:00:00 AM

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.

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Streamworks' In-House Digital Agency Earns Google Partner Certification

Jun 13, 2017 2:00:00 PM

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...