Streamworks Blog

When you get to work and open your inbox, what's the first thing you do?

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

When it comes to your marketing, a name could be the difference between mediocre and outstanding results.

One of the best ways to get to know your consumers is through A/B testing.

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention. Contrary to popular belief, direct mail remains...

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

There’s no one-size-fits-all approach to achieving a successful direct mail marketing campaign—there are too many variables from brand to brand and campaign to campaign.

You’re not alone.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

As we are fond of reminding our clients, direct mail is alive and well in the digital age. In fact, according to a 2016 Data and Marketing Association report:

• Average direct mail household response...