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Concerned About Facebook's News Feed Changes?

Streamowrks Blog

02_FacebookAlgorithm

02_FacebookAlgorithm

 

You’re not alone.

 

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

 

The retooling is intended to promote content that generates back-and-forth conversations—rather than just likes or shares—and limit the amount of content that comes from publishers and brands.


Needless to say, those changes have businesses scrambling to understand how best to respond. After all, Facebook readily admits the changes will likely have big impacts on branded content, including but not limited to:


- reduced referral traffic;
- shorter video watch times; and
- a decline in organic reach


So what can you do about it? Streamworks’ in-house creative and digital agency, Imagewërks Marketing, has a few ideas. Check out their latest blog to learn how you can ensure you’re creating the kind of relevant, conversation-generating content Facebook is now rewarding.

 

Combine online and offline conversations to drive the results you want. Sign up for our FREE educational email series to learn how creating powerful integrated marketing campaigns can amplify and extend the reach of your direct mail.

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