Streamworks Blog | Marketing Strategy (5)

Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign

Mar 7, 2017 9:00:00 AM

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

Using Emotion to Drive Response in the Digital Age

Jan 23, 2017 5:34:22 PM

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

Answer These 5 Questions to Develop Buyer Personas

Dec 10, 2015 12:32:17 PM

A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll...