Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll...