Video Mailers: The Future of Direct Mail is Here
Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)
Videos aren’t going anywhere, and savvy...
Streamworks Blog
7 Direct Mail Tips and Tricks That Inspire Response
Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:
Maximize Your Marketing with Data Segmentation
Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.
Streamworks' In-House Digital Agency Earns Google Partner Certification
Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...
Why Personalization Matters in Direct Mail
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...
Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...
Using Emotion to Drive Response in the Digital Age
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
Answer These 5 Questions to Develop Buyer Personas
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll...