Appending Data and Finding Missing Pieces
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
Streamworks Blog
Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
The Power of Narrative in Fundraising: Finding the Right Story
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
Giving USA® Report Summary
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
.jpg?width=1500&height=919&name=shutterstock_589593557-cropped-(1).jpg)
Why Data is the Secret Weapon of Successful Fundraising
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
Conversions vs. Contributions Deciding on the Right Email Tactic
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
Which Is Better? Push Marketing or Pull Marketing
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
A Quick Guide to Vulnerability Scanning
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
How to Use Data Classification to Protect Your Information
In a previous post, we shared how to start protecting your sensitive data.
Customer Service 101 for Retail
There is nothing worse than having to call customer service for a problem.
Introducing the Scratch-off Mailer
Encourage offer redemption with the Scratch-off Mailer.
Deploying Your Nonprofit Marketing Tactics: Part Two
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.