Streamworks Blog

Encourage offer redemption with the Scratch-off Mailer.

In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.

There is a fear in the nonprofit sector about too much communication turning off your donors.

There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that are geographically concentrated.

We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.

We are continuing our series on cost reduction strategies with a tip about print production.

The most common question we get asked is, how can I reduce my direct mail cost?

Fundraising is an integral part of the nonprofit sector, and a necessary aspect of any marketing initiative.

Your brand is the first touchpoint potential donors have with your mission and organization. That doesn't just mean your logo—branding reflects everything in your marketing efforts, from your website...

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.

Marketing, especially in the digital realm, is a whole different beast when it comes to the financial industry.