In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
Marketing is a huge part of doing business everywhere. From retail to business-to-business (B2B) business, a company must do well in its marketing.
We've all heard the news. It seems a major new one comes out every month or two. They have creative and memorable names like "Eternal Blue," "Heartbleed," and "Shellshock." And when paired with...
In a previous post, we shared how to start protecting your sensitive data.
There is nothing worse than having to call customer service for a problem.
Encourage offer redemption with the Scratch-off Mailer.
In Part One of this series, we went over content ideas for January-June, as well as rules of thumb to consider as you plan out your year.
There is a fear in the nonprofit sector about too much communication turning off your donors.
There can be worthwhile postage discounts for drop-shipping your marketing mail for mailings that are geographically concentrated.
We are continuing our series on cost reduction strategies with a tip about mail production. Each week's tip will help you develop direct mail campaigns with built-in savings.
We are continuing our series on cost reduction strategies with a tip about print production.
The most common question we get asked is, how can I reduce my direct mail cost?