Streamworks Blog

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

There’s no one-size-fits-all approach to achieving a successful direct mail marketing campaign—there are too many variables from brand to brand and campaign to campaign.

You’re not alone.

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically...

As we are fond of reminding our clients, direct mail is alive and well in the digital age. In fact, according to a 2016 Data and Marketing Association report:

• Average direct mail household response...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...

Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...