In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws and...
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.
ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.
Reuters calls it the “fastest-growing consumer...
We're continuing with our series on nonprofit digital marketing best practices, and this post will discuss how to excel on LinkedIn and Twitter.
Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson...
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Some may think printing is dead but boy, are they wrong.
You work hard: we get it. And half the battle is finding ways to reach out to potential donors.
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.