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Streamworks Blog

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Vanity URLs and QR Codes in Your Marketing Mix

Jun 13, 2024 11:46:00 AM

In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...

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Conversions vs. Contributions Deciding on the Right Email Tactic

May 28, 2024 10:15:00 AM

In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...

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The Fundamentals of A/B Testing

May 20, 2024 9:44:36 AM

Optimizing Direct Mail and Email Marketing

In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...

Woman using a smartphone with digital facial recognition graphics overlayed on her face, symbolizing data tracking and privacy concerns.

Protecting Personal Data in the Digital Age

Mar 7, 2024 12:55:00 PM

Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws and...

Illustration of a laptop displaying a “No Spam” symbol on the screen, representing email security and spam prevention.

Navigating Email Marketing Laws in the US and Canada

Mar 6, 2024 2:53:10 PM

In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...

Person holding a smartphone with a glowing digital illustration of a human head, gears, and network icons labeled “Chat GPT,” representing artificial intelligence technology.

How Nonprofits Are Using ChatGPT

Aug 22, 2023 10:30:00 AM

AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape

Aug 15, 2023 10:30:00 AM

ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.

Reuters calls it the “fastest-growing consumer...

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3 Dangers of Rogue Marketing Collateral

Feb 22, 2023 4:51:10 PM

Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the salesperson...

Floating digital envelopes emerging from tablets and laptops held in a person’s hand, representing modern direct mail and digital communication technology.

3 Tips for Using Print in the Digital Age

Feb 22, 2023 1:16:50 PM

Some may think printing is dead but boy, are they wrong.

How to Develop a Nonprofit Social Media Strategy

How to Develop a Nonprofit Social Media Strategy

Feb 21, 2023 10:30:00 AM

You work hard: we get it. And half the battle is finding ways to reach out to potential donors.

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