How to Track Direct Mail to the Mailbox
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...
Streamworks Blog
Why Your Direct Mail Results Might Not Be Delivering
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
How Storefronts Can Fuel Your Nonprofit's Mission
Cause Meets Commerce: How Storefronts Can Fuel Your Nonprofit's Mission
In today's world, social impact is no longer an afterthought – it's a driving force. Millennials and especially Gen Z,...
5 Ways to Deepen Donor Engagement
Understanding and Nurturing Your Supporters
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
Gift Catalogs vs. Standalone EOY Appeals
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds: A Double-Edged Sword for Fundraisers
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
The Hidden Costs of Page Builders: Short-Term Gains, Long-Term Pains
While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...
The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
How Chatbots Can Boost Your Company's Service Levels
In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...
Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Appending Data and Finding Missing Pieces
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...