The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Streamworks Blog
The Power of Monthly Giving: Building a Sustainable Future
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...
Part 3: The Philanthropic Legacy of Generation X
As we conclude our exploration of donor engagement strategies, we spotlight Generation X, a group poised to shape the future of philanthropy through their commitment to community and hands-on...
Part 2: Mobilizing Millennials: The Power of Social Responsibility
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
Part 1: Unlocking the Philanthropic Potential of Generation Z
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
Unveiling the Power of Wealth and Philanthropic Markers
In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging cutting-edge tools and strategies. Predictive modeling emerges as a game-changer, allowing nonprofits to...
Protecting Personal Data in the Digital Age
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws...
Navigating Email Marketing Laws in the US and Canada
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
USPS® Retargeting: Revolutionizing Postal Promotions!
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
How Nonprofits Are Using ChatGPT
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.
Chatbots & AI: Navigating the Security, Privacy, and Ethical Landscape
ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.
Reuters calls it the “fastest-growing consumer...
What's Trending With Nonprofit Direct Mail?
With so many direct mail fundraising trends, we thought hearing directly from non profit organizations, religious organizations, and private foundations would be beneficial to learn more about...