In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...
As we conclude our exploration of donor engagement strategies, we spotlight Generation X, a group poised to shape the future of philanthropy through their commitment to community and hands-on...
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging cutting-edge tools and strategies. Predictive modeling emerges as a game-changer, allowing nonprofits to...
Personal data has become a valuable commodity in today's interconnected world, often collected, used, and sometimes exploited without individuals' consent. To address these concerns, various laws and...
In today's digital age, email marketing has become a staple for businesses looking to reach their audience effectively. However, amidst the convenience and efficiency, there are legal frameworks to...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
AI and ChatGPT, in particular, have been causing quite a bit of commotion in the nonprofit space recently.
ChatGPT has been creating ripples since it was launched in November 2022, taking workplaces by surprise and triggering discussions and debates.
Reuters calls it the “fastest-growing consumer...