Gift Catalogs vs. Standalone EOY Appeals
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Streamworks Blog
Donor-Advised Funds: A Double-Edged Sword for Fundraisers
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
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The Hidden Costs of Page Builders: Short-Term Gains, Long-Term Pains
While page builders offer an intuitive interface that can seem like a dream come true for non-technical users, their simplicity can mask potential long-term challenges. While they might appear to...
The 4 P's of Healthcare Marketing: A Checkup Reveals Challenges
The 4 P's of marketing – Product, Price, Place, and Promotion – have been the foundation of marketing strategy for decades. But in the ever-evolving world of healthcare, these traditional Ps can...
How Chatbots Can Boost Your Company's Service Levels
In today's fast-paced world, customer expectations are higher than ever. They demand instant answers, 24/7 availability, and a seamless experience across all touchpoints. However, maintaining these...
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Crafting Compelling Appeal Letters: Three Distinct Messaging Strategies
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
Appending Data and Finding Missing Pieces
Direct marketing thrives on laser-focused outreach. But a cluttered customer file with missing information can scatter your shot. This blog post equips you with the tactics to append valuable data...
Mastering Microtargeting: Tailoring Fundraising Appeal Letters for Maximum Impact
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
Should Your Business Be Using Informed Delivery™ Ad Campaigns?
Building Brand Awareness Through the Mailbox
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...
The Power of Narrative in Fundraising: Finding the Right Story
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
Giving USA® Report Summary
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
USPS® Marketing Mail™ Rate Update (July 14th, 2024)
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...