The GDPR: What Your Business Needs to Know
Since its effective date on May 25, 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) has affected individuals and businesses around the world.
Streamworks Blog
Understanding the Latest USPS® Postage Rate Changes
USPS® has proposed rate increases; if approved, the updates will go into effect on July 9th.
Trendsetters: The First 5 States with Their Own Data Privacy Laws
Previously, we covered Four U.S. Data Privacy Laws You Need To Know. In that post, we learned that data privacy laws exist to protect our personally identifiable information (PII) from malicious use,...
Nonprofit Digital Marketing: Facebook & Instagram
Digital marketing is necessary for nonprofit marketing and pretty much everything nowadays.
What's the Difference Between CASS™ and NCOA™?
Every direct mail marketer aspires to effectively and affordably contact their target demographic at the ideal moment and with the ideal message.
3 Dangers of Rogue Marketing Collateral
Your sales team is driven, resourceful, and creative. That’s what makes them such an asset to your company. But those same qualities can lead to one of a marketer’s worst nightmares: the...
3 Tips for Using Print in the Digital Age
Some may think printing is dead but boy, are they wrong.
How to Develop a Nonprofit Social Media Strategy
You work hard: we get it. And half the battle is finding ways to reach out to potential donors.
Three Data Privacy Trends That Impact Your Marketing Strategy
As a marketer, you must stay on top of trends and have strategies to keep current.
The Perfect Match for Donors and Your Cause
Even the most loyal supporters can lose interest. Gamification is a great way to keep donors engaged and rewarded.
4 Workflows to Automate Your Email Marketing
Email marketing is a key step for any business when it comes to engaging with customers, so it is vital we get it right.
Giving Tuesday: Campaign Ideas That Work
Except for December 31st, Giving Tuesday is the most charitable day of the year.