
How to Build a Strong Digital Presence
In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you're a nonprofit, business, or healthcare organization, your website and online channels...
In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you're a nonprofit, business, or healthcare organization, your website and online channels...
As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing the omni-channel marketing strategy. While this approach has been touted as a best practice for years,...
Your list isn’t just important in direct mail—it’s everything. No matter how compelling your creative or offer is, if your mail doesn’t reach the right audience, it won’t perform. That’s why more...
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient's first or last name was enough to feel "customized."...
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
For businesses and organizations that rely on direct mail campaigns, qualifying for discounted postage rates for First-Class Mail® and Marketing Mail™ is essential for controlling costs. However, to...
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Whether a traditional promotional email or a...
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
Many people take a multi-step journey before scheduling an appointment with a healthcare provider, making decisions long before they walk through the door. By recognizing and supporting each phase...
In healthcare, a patient's journey is unique, often complex, and influenced by many stages before making a decision. Full-funnel marketing—addressing every step of a consumer's journey from...