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Streamworks Blog

The Power of Narrative in Fundraising: Finding the Right Story

Jul 15, 2024 4:22:44 PM

We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...

Giving USA® Report Summary

Jul 10, 2024 3:09:00 PM

The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...

USPS® Marketing Mail™ Rate Update (July 14th, 2024)

Jun 27, 2024 2:22:04 PM

Download new postage rates. 

The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...

Boost Your Direct Response Campaign with a Buck Slip

Jun 26, 2024 10:00:00 AM
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...

Vanity URLs and QR Codes in Your Marketing Mix

Jun 13, 2024 11:46:00 AM

In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...

Why Data is the Secret Weapon of Successful Fundraising

Jun 5, 2024 10:46:00 AM

Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...

Conversions vs. Contributions Deciding on the Right Email Tactic

May 28, 2024 10:15:00 AM

In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...

The Fundamentals of A/B Testing

May 20, 2024 9:44:36 AM

Optimizing Direct Mail and Email Marketing

In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...

The Power of Monthly Giving: Building a Sustainable Future

Apr 22, 2024 10:00:00 AM

Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...

Part 2: Mobilizing Millennials: The Power of Social Responsibility

Apr 8, 2024 10:00:00 AM

As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...