Why Most Direct Mail Testing Never Happens
Direct mail marketers know they should test. Testing can help improve response rates, identify stronger creative, refine offers, and provide valuable insight into what motivates an audience to...
Streamworks Blog
Your Website Still Works. So Why Would You Need a New One?
Think about how much technology has changed in the last 15 years.
We expect our cars to connect seamlessly to our phones. We pay for groceries with a tap. We can see who's at our front door from...
The Biggest Myth About Direct Mail A/B Testing
The Biggest Myth About Direct Mail A/B Testing
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
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Making It Personal: Segmentation Strategies for Educational Institutions
Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...
Creating a Savvy Year-End Digital Fundraising Plan: Five Strategies for a More Connected Campaign
For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...
The Hidden Cost of Mailing the Same Direct Mail Package Every Time
The Hidden Cost of Mailing the Same Direct Mail Package Every Time
Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...
Part 1: SEO Isn't Dead: Why Search Optimization Still Matters
The internet (specifically the World Wide Web) has become a complex place since its creation in 1989. With over 1.34 billion websites (201 million of those actively maintained (Chan)), it can feel...
Can a Google Ad Really Turn a Stranger Into a Donor?
Five Things Every Direct Mail Campaign Should Test
What should you test in a direct mail campaign?
This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.
Your audience matters.
...
Year-End Stewardship: Making Time for Gratitude During the Busy Giving Season
For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...
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Snap Packs in Direct Response: The Pros, Cons and Best Practices Behind the Format
In a crowded mailbox, getting noticed is the first challenge. Getting someone to respond is another. That distinction is important when talking about Snap Packs.
Snap Packs, sometimes called...
Why Is Mail Still Getting Returned After NCOALink®?
You ran your mailing list through NCOALink®. You expected cleaner data, fewer returned pieces, and better deliverability. Then the returned mail starts coming back.
If that sounds familiar,...