Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...
In today’s digital landscape, email marketing remains a powerful tool for nonprofits to engage supporters, share stories, and drive donations. Whether a traditional promotional email or a...
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...
In fundraising, donor retention is just as important as donor acquisition. Cultivating a loyal base of supporters who are passionate about your mission...
The end of the year is a prime time for nonprofits to raise crucial funds. Two popular strategies are gift catalogs and standalone end-of-year appeals. Each approach has its merits, but which one...
Donor-Advised Funds (DAFs) have exploded in popularity in recent years. For donors, they offer tax benefits, investment growth, and streamlined giving. But what do they mean for those on the...
Appeal letters are vital for nonprofits, charities, and other organizations to mobilize support and funding. Crafting a compelling message is essential to capturing the attention and generosity of...
In the world of fundraising, one size does not fit all. Microtargeting, tailoring messages to specific audience segments, can significantly boost your campaign's effectiveness. By understanding...
We've all seen the emails with flashing red text screaming "Crisis Alert!" or the fundraising pleas that paint a picture of an organization on the brink of collapse. While dramatic storytelling can...
The Giving USA® 2023 report is in! While overall giving trends show a slight decline, there's valuable data to inform your 2024 strategies for your nonprofit organization. We've summarized key...
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...