Streamworks Blog
Setting the Stage for the Future of Healthcare Philanthropy
"When America faces a crisis, they turn to their hospitals."
Richard Pollack, American Hospital Association (AHA) President and CEO, shared this powerful reminder during his fireside chat with ...
Making It Personal: Segmentation Strategies for Educational Institutions
Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...
Creating a Savvy Year-End Digital Fundraising Plan: Five Strategies for a More Connected Campaign
For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...
Year-End Stewardship: Making Time for Gratitude During the Busy Giving Season
For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...
Is Acquisition Just the Pie in the Sky of Donor Fundraising?
With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?
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How Employee Giving Strengthens Nonprofit Fundraising and Culture
Before any organization asks families, alumni, patients, or community members to give, there’s an important question to answer internally: Do the people who work here believe in the mission enough to...
How Nonprofits are using Google Ad Grants to Drive Mission Impact
Case Studies from Real Nonprofit Accounts
Many nonprofit organizations struggle with limited online visibility paired with tight budgets that make growth difficult. With national fundraising...
Acquisition Isn’t Broken—Our Donor Journeys Are
We’ve all heard the new trend: more dollars, fewer donors. Across the nonprofit sector, organizations are seeing a growing amount of dollars raised come from a shrinking pool of supporters. It’s an...
Giving Tuesday: Campaign Ideas That Work in 2025
What is Giving Tuesday? Except for December 31st, Giving Tuesday is the most charitable day of the year.
CTV Ads for Nonprofits: How Streaming TV Boosts Donations & Awareness.
Picture this: It's Tuesday evening, and Sarah is streaming her favorite show on Roku. Between episodes, she sees a compelling 30-second video about a local food bank's urgent winter donation needs....
Marketing vs Fundraising: Understanding the Difference
Outreach is crucial to success in both nonprofit and for-profit sectors. Yet marketing strategy and fundraising for monetary donations serve different purposes, follow unique approaches, and rely on...