How to Track Engagement in Direct Mail
Four Methods That Close the Gap Between Mailbox and Measurable Results
For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...
Streamworks Blog
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Omnichannel Marketing: How Direct Mail Connects Physical & Digital
Omnichannel Isn’t Optional Anymore
Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...
Personalization in Healthcare: Boosting Patient Engagement & Outcomes
In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...
5 Best Practices for Effective Healthcare Direct Mail Campaigns
Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...
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Direct Response Marketing Healthcare: How It Boosts Patient Engagement
Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.
What Is Direct Response...
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2025 Direct Mail Trends: Personalization Strategies to Boost Response
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...
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Direct Mail Trends 2025: Engaging Gen Z and Next-Gen Buyers
As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...
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How to Get USPS Discounted Postage Rates and Stay Compliant
For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...
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How PURLs Track Engagement Before Consumers Click or Convert
Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...
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How PURLs & Personalized QR Codes Elevate Direct Response Campaigns
Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
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Track Direct Mail Delivery to Align Marketing and Boost Response Rates
Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
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Why Your Direct Mail Campaign Isn’t Working—and How to Fix It
Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...