The Biggest Myth About Direct Mail A/B Testing
The Biggest Myth About Direct Mail A/B Testing
A/B testing sounds simple. Create two versions of a direct mail package. Mail Version A to one group. Mail Version B to another. Compare response...
Streamworks Blog
The Hidden Cost of Mailing the Same Direct Mail Package Every Time
The Hidden Cost of Mailing the Same Direct Mail Package Every Time
Using the same direct mail package repeatedly can feel like the safest strategy. The package has been approved. Production is...
Can a Google Ad Really Turn a Stranger Into a Donor?
Five Things Every Direct Mail Campaign Should Test
What should you test in a direct mail campaign?
This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.
Your audience matters.
...
Year-End Stewardship: Making Time for Gratitude During the Busy Giving Season
For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...
.jpg?width=1200&height=630&name=Snap%20Pack-Blog-Hero%20(1).jpg)
Snap Packs in Direct Response: The Pros, Cons and Best Practices Behind the Format
In a crowded mailbox, getting noticed is the first challenge. Getting someone to respond is another. That distinction is important when talking about Snap Packs.
Snap Packs, sometimes called...
How to Track Engagement in Direct Mail
Four Methods That Close the Gap Between Mailbox and Measurable Results
For a long time, direct mail had a perception problem. You could track when it dropped. You could estimate when it arrived. But...
.jpg?width=1000&height=500&name=Omni_HERO%20(1).jpg)
Omnichannel Marketing: How Direct Mail Connects Physical & Digital
Omnichannel Isn’t Optional Anymore
Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...
Personalization in Healthcare: Boosting Patient Engagement & Outcomes
In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...
5 Best Practices for Effective Healthcare Direct Mail Campaigns
Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...
.jpg?width=950&height=633&name=modern-desk-laptop-notebook-plant_%20(1).jpg)
Direct Response Marketing Healthcare: How It Boosts Patient Engagement
Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.
What Is Direct Response...
.jpg?width=1000&height=500&name=Personalized-Cropped%20(1).jpg)
2025 Direct Mail Trends: Personalization Strategies to Boost Response
Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...