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Streamworks Blog

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5 Best Practices for Effective Healthcare Direct Mail Campaigns

Jul 17, 2025 11:15:00 AM

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

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Direct Response Marketing Healthcare: How It Boosts Patient Engagement

May 21, 2025 10:00:00 AM

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...

Envelope with the word 'PERSONALIZED' showing through a window, symbolizing smart, targeted direct mail marketing personalization in 2025.

2025 Direct Mail Trends: Personalization Strategies to Boost Response

Apr 8, 2025 12:00:00 AM

Direct mail is evolving rapidly, and 2025 is shaping to be the year of hyper-personalization. Gone are the days when adding a recipient’s first or last name was enough to feel “customized.”...

Group of Gen Z friends sitting outdoors, laughing and interacting with a tablet—symbolizing personalized and engaging direct mail for younger audiences.

Direct Mail Trends 2025: Engaging Gen Z and Next-Gen Buyers

Feb 11, 2025 2:00:00 PM

As the marketing landscape evolves, so does the role of direct mail in creating meaningful connections with target audiences. In 2025, direct mail is poised for a significant transformation, driven...

Close-up of USPS Forever stamps with American flag and 'FREEDOM' text on white envelopes, symbolizing discounted postage compliance and U.S. mail regulations.

How to Get USPS Discounted Postage Rates and Stay Compliant

Dec 18, 2024 1:29:10 PM

For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...

Why PURLs Can Track Engagement Before the Consumer Clicks

Nov 19, 2024 1:15:00 PM

Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. This early...

How to Track Direct Mail to the Mailbox

Oct 23, 2024 10:15:00 AM

Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Let's explore why tracking...

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Should Your Business Be Using Informed Delivery™ Ad Campaigns?

Jul 22, 2024 9:00:00 AM

Building Brand Awareness Through the Mailbox

Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...

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USPS® Marketing Mail™ Rate Update (July 14th, 2024)

Jun 27, 2024 2:22:04 PM

The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...

Boost Your Direct Response Campaign with a Buck Slip

Jun 26, 2024 10:00:00 AM
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...