The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
Streamworks Blog
USPS® Retargeting: Revolutionizing Postal Promotions!
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
What's Trending With Nonprofit Direct Mail?
With so many direct mail fundraising trends, we thought hearing directly from non profit organizations, religious organizations, and private foundations would be beneficial to learn more about...
USPS® Offers Additional Savings with Informed Delivery for Nonprofits
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
Nonprofit Industry News
At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.
Bridge the Gap Between Online and Offline Marketing with Postal Retargeting
Creating a multi-channel marketing strategy that combines traditional and digital tactics is essential for reaching your business goals. Postal retargeting allows you to recapture the attention...
Using Informed Delivery to Fundraise
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
How to Write Copy that Converts
A picture is worth a thousand words, but compelling copy is just as important.
Anatomy of a Mail Piece
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.
Introducing Direct Mail Response Boosters
Increase your response rate with a special gift for your direct mail recipients with new response boosters from Launch Room!
How to Save Money and Boost Response with Data Hygiene
According to the USPS, 40% of direct marketing success depends on the customer list you use.
Nonprofit Marketing Collateral: What You Need
When it comes to marketing your nonprofit organization, you don't need to worry about being everywhere and having everything to get your message out there.