Boost Your Direct Response Campaign with a Buck Slip
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...
Streamworks Blog
Vanity URLs and QR Codes in Your Marketing Mix
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
Conversions vs. Contributions Deciding on the Right Email Tactic
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
USPS® Retargeting: Revolutionizing Postal Promotions!
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.
What's Trending With Nonprofit Direct Mail?
With so many direct mail fundraising trends, we thought hearing directly from non profit organizations, religious organizations, and private foundations would be beneficial to learn more about...
USPS® Offers Additional Savings with Informed Delivery for Nonprofits
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
Nonprofit Industry News
At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.
Bridge the Gap Between Online and Offline Marketing with Postal Retargeting
Creating a multi-channel marketing strategy that combines traditional and digital tactics is essential for reaching your business goals. Postal retargeting allows you to recapture the attention of...
Using Informed Delivery to Fundraise
When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
How to Write Copy that Converts
A picture is worth a thousand words, but compelling copy is just as important.
Anatomy of a Mail Piece
Did you know that your letter-size mailpiece won't qualify for automated rates unless it meets the aspect ratio? This is just one aspect of a mail piece to keep in mind.