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For businesses and mailing companies that use direct mail campaigns, getting discounted postage rates is important. This helps control costs for First-Class Mail® and Marketing Mail™. Mailing...
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Incorporating PURLs into direct response campaigns does more than drive clicks; it provides a strategic view of consumer interest, preferences, and behavior before they make a decision. A...
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Personalization is the key to success in direct response acquisition, where the goal is to capture attention and prompt immediate action. Personalized URLs (PURLs) and Personalized QR Codes are...
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Tracking when your mail hits the mailbox gives you the insight to align your outreach—a follow-up email, social media ads, or other touchpoints—at just the right time. Tracking also helps you...
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Direct mail is often considered one of the most effective ways to reach your audience directly, with statistics showing a 9% response rate for house lists and a 5% response rate for prospect lists;...
Informed Delivery® is a free service from USPS® that lets residential and business customers preview their letter-sized mail digitally. This includes...
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for businesses leveraging cost...
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
We've highlighted other promotions & incentive programs that USPS® is running this year, and the next one starting September 1, 2023 is the Retargeting Mail Promotion.