The Role of Direct Mail in Agile Marketing
If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...
Streamworks Blog
Is Augmented Reality the Next Step in Integrated Marketing?
From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...