What should you test in a direct mail campaign?

This is one of the most important questions in direct mail strategy because dozens of variables can influence performance.

• Your audience matters.

• ...

For nonprofit fundraisers, the final months of the year can feel like a race to the finish. Appeals are going out. GivingTuesday is approaching. Donor outreach ramps up. Gifts need to be processed...

With tightening budgets and rising costs for direct mail, email, and other fundraising channels, many organizations are asking the same question: Is donor acquisition really worth the investment?

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There's a quiet pattern in the most effective marketing programs we run.

When the moment really matters, direct mail still leads.

Not because digital is broken. Digital is essential. But there are...

Think about the last piece of mail you actually stopped to look at.

Odds are, it had your name on it. Maybe it referenced your alma mater, your zip code, or a service you’d been thinking about.

It...

You spent months getting them to click. A donor researching where to give before year-end. A hospital marketing director comparing patient outreach vendors. A development director sizing up a new...

Before any organization asks families, alumni, patients, or community members to give, there’s an important question to answer internally: Do the people who work here believe in the mission enough to...

Four Methods That Close the Gap Between Mailbox and Measurable Results 

For a long time, direct mail had a perception problem.  You could track when it dropped. You could estimate when it arrived. But...

Omnichannel Isn’t Optional Anymore

Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...