Graduation year, degree or academic program, athletic participation, student orgs, giving history, parent relationships, reunion years. The list of ways educational institutions can segment their...

For many nonprofits, the final weeks of the year represent the single greatest fundraising opportunity. Months of planning often go into year-end direct mail campaigns, donor appeals, and Giving...

The internet (specifically the World Wide Web) has become a complex place since its creation in 1989. With over 1.34 billion websites (201 million of those actively maintained (Chan)), it can feel...

Omnichannel Isn’t Optional Anymore

Omnichannel marketing isn’t about being everywhere — it’s about being connected everywhere. Today’s consumers move fluidly between physical and digital touchpoints,...

If you’re a registered nonprofit organization looking to drive extra traffic to your website, you’d be missing out if you weren’t already utilizing Google’s Ad Grant program. Google’s Ad Grant...

Google’s continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature, known as Google's AI Overviews, summarizes search results using generative AI,...

In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you’re a nonprofit, business, or healthcare organization, your website and online channels...