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Streamworks Blog

Streamworks Named to Printing Impressions' 'Top 400' List

Jan 19, 2017 4:25:11 PM

For the second consecutive year, Streamworks has been named in the Printing Impressions ‘400,’ a comprehensive ranking of top printing companies in the United States and Canada by Printing Impressions

Don't Make These Common Production Mistakes

Jul 19, 2016 10:00:00 AM

Let’s face it: direct mail campaigns have a lot of moving parts.

Answer These 5 Questions to Develop Buyer Personas

Dec 10, 2015 12:32:17 PM
A buyer persona is a research-based representation of your ideal customers based on demographics, behavior patterns, motivations, and goals. By using buyer personas to segment your database, you’ll...

Four Signs It's Time for a Rebrand

Oct 26, 2015 9:00:00 AM

Is your brand ready for a refresh? Though it seems like a strenuous process, consider what your brand means. It’s the face of your organization – it’s every interaction, every communication piece and...

5 Things to Consider When Reactivating Lost Customers

Aug 24, 2015 10:36:08 AM

You’ve invested your time and marketing dollars on finding new leads and building relationships with your customers, but somehow you seem to have lost some along the way. 

Which Email Marketing Metrics Should Be Tracked?

Jul 29, 2015 4:25:00 PM

Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your...

Use Data Appending to Find Missing Customer Info

Jan 26, 2015 2:50:00 PM

Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...

Marketing Analytics :: Getting to ROI

Dec 22, 2014 4:58:00 PM

Marketing campaigns essentially are investments. Like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.

How Hard Are Your Marketing Dollars Working? Marketing Analytics Will Tell You.

Dec 15, 2014 5:16:00 PM

Is every single one of your marketing dollars working as hard as it could be?

Streamworks has dozens of ways to help get the maximum return on your investment -- from promotional pens to direct mail...

Drip Marketing :: How To Close a Sale Without Making a Call

Oct 20, 2014 7:56:00 PM

It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband...

Cut Out The Chaos With Integrated Marketing

Sep 29, 2014 10:16:00 PM

Here’s a great Bloomberg BusinessWeek column on integrated marketing.

Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...