Streamworks Blog

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention. Contrary to popular belief, direct mail remains...

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.

If you’ve ever interacted with a little kid, they’ve most likely asked you the question, “Why?” more times than you can count.

Even as digital marketing continues to command more of corporate america’s marketing budgets, direct mail is proving its staying power with record response rates—especially among millennials (12.4%)!

In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail is making a comeback.

Everyone wants their direct mail to not only look good, but also result in sales.

Are you starting to notice you’re not quite hitting the yearly marketing goals you planned?

Mailers, brochures and sell sheets can all be effective tools in your marketing arsenal, but they don’t just create and print themselves.

There’s no one-size-fits-all approach to achieving a successful direct mail marketing campaign—there are too many variables from brand to brand and campaign to campaign.

In order to get website visitors into your sales funnel, you want low website bounce rates.