Streamworks Blog

Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:

As our clients continue to expand their inbound digital marketing efforts, we hear a lot of questions about the value of direct mail in a increasingly digital world. However, determining how it...

If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

Unless you’re in a regulated industry, security probably isn’t the first thing that comes to mind when you’re outlining criteria for a new marketing partner.

Google dominates the world of online search, both paid and organic. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained...

Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Our new 90,000 square-foot space brings Streamworks and Imagewerks Marketing, our in-house creative and digital...

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...