Streamworks Blog

Whether launching a new campaign or trying to beat the control, direct marketers are always looking for fresh ways to increase response rates. Try one of these nine ideas to give your direct mail...

We’ve talked often in this blog about the virtues of integrating digital and offline tactics. Most recently, we discussed how direct mail and digital marketing can be combined to maximize overall...

At Streamworks, we call it marketing gold, waiting to be mined.

It’s database marketing, a form of direct marketing that uses databases to gather, interpret, and analyze large volumes of...

As we are fond of reminding our clients, direct mail is alive and well in the digital age. In fact, according to a 2016 Data and Marketing Association report:

• Average direct mail household response...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

Generating leads, nurturing prospects. There was a time when marketing did one and sales did the other.

 As we look at today’s content marketing landscape, those lines have blurred. Consumers now...

Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:

As our clients continue to expand their inbound digital marketing efforts, we hear a lot of questions about the value of direct mail in a increasingly digital world. However, determining how it...

If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...

Right offer, right audience, right time—those have been marketing’s three tent poles since most of us can remember.

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.