Why Personalization Matters in Direct Mail
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...
Streamworks Blog
Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...
New Streamworks Headquarters Streamlines Operations [Video]
On December 19th, Streamworks moved into a brand new headquarters in Blaine, Minnesota. Our new 90,000 square-foot space brings Streamworks and Imagewerks Marketing, our in-house creative and digital...
Using Emotion to Drive Response in the Digital Age
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
Streamworks Named to Printing Impressions' 'Top 400' List
For the second consecutive year, Streamworks has been named in the Printing Impressions ‘400,’ a comprehensive ranking of top printing companies in the United States and Canada by Printing Impressions
Don't Make These Common Production Mistakes
Let’s face it: direct mail campaigns have a lot of moving parts.
Answer These 5 Questions to Develop Buyer Personas
Four Signs It's Time for a Rebrand
Is your brand ready for a refresh? Though it seems like a strenuous process, consider what your brand means. It’s the face of your organization – it’s every interaction, every communication piece and...
5 Things to Consider When Reactivating Lost Customers
You’ve invested your time and marketing dollars on finding new leads and building relationships with your customers, but somehow you seem to have lost some along the way.
Which Email Marketing Metrics Should Be Tracked?
Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your...
Use Data Appending to Find Missing Customer Info
Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...
Marketing Analytics :: Getting to ROI
Marketing campaigns essentially are investments. Like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.