Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your...
Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...
Marketing campaigns essentially are investments. Like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.
Streamworks has dozens of ways to help get the maximum return on your investment -- from promotional pens to direct mail...
It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband...
Here’s a great Bloomberg BusinessWeek column on integrated marketing.
Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...
The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.
Yes, that...
Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...
The New York Times published a very interesting and detailed article a couple weeks back on how companies are collecting data on you and what they end up doing with it. I had a few discussions with...