Don't Make These Common Production Mistakes
Let’s face it: direct mail campaigns have a lot of moving parts.
Streamworks Blog
Answer These 5 Questions to Develop Buyer Personas
Four Signs It's Time for a Rebrand
Is your brand ready for a refresh? Though it seems like a strenuous process, consider what your brand means. It’s the face of your organization – it’s every interaction, every communication piece and...
5 Things to Consider When Reactivating Lost Customers
You’ve invested your time and marketing dollars on finding new leads and building relationships with your customers, but somehow you seem to have lost some along the way.
Which Email Marketing Metrics Should Be Tracked?
Diving into the world of email marketing analytics can seem a bit overwhelming, especially with the wide variety of metrics to keep track of. How do you know which email metrics to track and how your...
Use Data Appending to Find Missing Customer Info
Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...
Marketing Analytics :: Getting to ROI
Marketing campaigns essentially are investments. Like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.
How Hard Are Your Marketing Dollars Working? Marketing Analytics Will Tell You.
Is every single one of your marketing dollars working as hard as it could be?
Streamworks has dozens of ways to help get the maximum return on your investment -- from promotional pens to direct mail...
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Drip Marketing :: How To Close a Sale Without Making a Call
It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband...
Cut Out The Chaos With Integrated Marketing
Here’s a great Bloomberg BusinessWeek column on integrated marketing.
Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...
Designing Direct Mail For The IMb Barcode
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
Changes To Folded Self-Mailer Standards: What You Need To Know
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...