Cut Out The Chaos With Integrated Marketing
Here’s a great Bloomberg BusinessWeek column on integrated marketing.
Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...
Streamworks Blog
Designing Direct Mail For The IMb Barcode
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
Changes To Folded Self-Mailer Standards: What You Need To Know
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...
Preparing Your Reply Mail For IMb
The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.
Yes, that...
Put Your Brand Image In Your Mail Permit
Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...
Using Data To Do Good
The New York Times published a very interesting and detailed article a couple weeks back on how companies are collecting data on you and what they end up doing with it. I had a few discussions with...