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Streamworks Blog

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Geofencing & Remarketing: How to Find & Keep Your Best Customers

Nov 27, 2018 10:00:00 AM

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

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Why You Should Track Your Next Direct Mail Campaign

Nov 6, 2018 10:00:00 AM

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

8 Ways Personalization Can Boost Direct Mail Response

Oct 30, 2018 10:00:00 AM

When it comes to your marketing, a name could be the difference between mediocre and outstanding results.

Capture New Donors by Re-Engaging Lost Website Visitors

Oct 23, 2018 10:00:00 AM

Everyone has a website but is yours growing your donor base?

7 Direct Mail Formats Designed to Deliver

Oct 16, 2018 10:00:00 AM

All direct mail is not created equal.

Tips on How to Plan an A/B Test

Oct 9, 2018 10:00:00 AM

One of the best ways to get to know your consumers is through A/B testing.

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Using Emotion to Drive Response in the Digital Age

Oct 2, 2018 10:00:00 AM

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

3 Keys to Effective Data-Driven Lead Generation

Sep 25, 2018 10:00:00 AM

For today’s marketer, information truly is power.

The wealth of data available to us thanks to online platforms, technology and consumer use is staggering—and incredibly useful in building...

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Using Direct Mail Marketing for Acquisition vs. Retention

Sep 18, 2018 10:00:00 AM

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention. Contrary to popular belief, direct mail remains...

How to Increase Ad Conversion Rates on Facebook & Google

Sep 11, 2018 10:00:00 AM

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

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USPS Informed Delivery: Integrated Marketing Just Got Easier

Aug 7, 2018 10:00:00 AM

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.