Streamworks Blog

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

When it comes to your marketing, a name could be the difference between mediocre and outstanding results.

Everyone has a website but is yours growing your donor base?

All direct mail is not created equal.

One of the best ways to get to know your consumers is through A/B testing.

In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...

For today’s marketer, information truly is power.

The wealth of data available to us thanks to online platforms, technology and consumer use is staggering—and incredibly useful in building...

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.

The average adult spent5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertisingtopped $209 billion worldwidefor the same year (more than traditional TV).

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.