Using Emotion to Drive Response in the Digital Age
In today’s world of dynamic keywords and search rankings, it’s easy for copywriters and content specialists to focus their energy on satisfying the algorithmic directive for achieving optimal SEO...
Streamworks Blog
Don't Make These Common Production Mistakes
Let’s face it: direct mail campaigns have a lot of moving parts.
Use Data Appending to Find Missing Customer Info
Unless they’re regaling you with the details of their recent gall bladder surgery, there is no such thing as “too much information” when it comes to your customers. The more you know about your...
Marketing Analytics :: Getting to ROI
Marketing campaigns essentially are investments. Like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.
How Hard Are Your Marketing Dollars Working? Marketing Analytics Will Tell You.
Is every single one of your marketing dollars working as hard as it could be?
Streamworks has dozens of ways to help get the maximum return on your investment -- from promotional pens to direct mail...
Drip Marketing :: How To Close a Sale Without Making a Call
It was one of the biggest phone calls of our contractor client's life: He and his wife were about to become first-time grandparents. The two dropped everything to visit their daughter, her husband...
Cut Out The Chaos With Integrated Marketing
Here’s a great Bloomberg BusinessWeek column on integrated marketing.
Not only does the title “Integrated Marketing: If You Knew It, You'd Do It” sum up our take on the issue, the author’s...
Designing Direct Mail For The IMb Barcode
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
Changes To Folded Self-Mailer Standards :: What You Need To Know
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...
Preparing Your Reply Mail For IMb
The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.
Yes, that...
Put Your Brand Image In Your Mail Permit
Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...
Using Data To Do Good
The New York Times published a very interesting and detailed article a couple weeks back on how companies are collecting data on you and what they end up doing with it. I had a few discussions with...