USPS® Marketing Mail™ Rate Update (July 14th, 2024)
The upcoming postage rate changes on July 14th, 2024 might have you reaching for a calculator, but hold on! While postage rates are increasing, there's good news for...
Streamworks Blog
Boost Your Direct Response Campaign with a Buck Slip
In the world of direct mail marketing, every element counts. Each component is critical in capturing your audience's attention and driving responses, from the envelope design to the call to...
Vanity URLs and QR Codes in Your Marketing Mix
In today's digital age, connecting with your audience across various platforms is vital. But how do you seamlessly bridge the gap between offline marketing materials and the online world? Two...
Why Data is the Secret Weapon of Successful Fundraising
Nonprofit fundraising thrives on connections. You know your cause is worthy, but it takes a strategic approach to reach the right audience and inspire them to donate. While donor lists are a...
Conversions vs. Contributions Deciding on the Right Email Tactic
In the digital age, email remains a powerful tool for both marketing and fundraising. However, a distinct difference exists in email marketing between a promotional e-blast and a targeted...
The Fundamentals of A/B Testing
Optimizing Direct Mail and Email Marketing
In the marketing world, data reigns supreme. But how do you extract the most valuable insights from your campaigns? Enter A/B testing, your secret weapon...
The Power of Monthly Giving: Building a Sustainable Future
Monthly giving programs offer a reliable and steady income stream, empowering nonprofits to plan, invest in long-term projects, and expand their impact. From aiding humanitarian efforts to supporting...
Part 3: The Philanthropic Legacy of Generation X
Part 2: Mobilizing Millennials: The Power of Social Responsibility
As we continue our exploration of donor engagement strategies, we turn our attention to Millennials, a generation driven by a strong sense of social responsibility and a desire to impact society...
Part 1: Unlocking the Philanthropic Potential of Generation Z
In our ever-evolving landscape of charitable giving, one demographic stands out as a beacon of hope for nonprofits seeking sustained support: Generation Z. Born between 1996 and 2010, Gen Z...
Unveiling the Power of Wealth and Philanthropic Markers
In the dynamic landscape of nonprofit fundraising, staying ahead often means leveraging cutting-edge tools and strategies. Predictive modeling emerges as a game-changer, allowing nonprofits to...