What is Giving Tuesday?  Except for December 31st, Giving Tuesday is the most charitable day of the year.

Picture this: It's Tuesday evening, and Sarah is streaming her favorite show on Roku. Between episodes, she sees a compelling 30-second video about a local food bank's urgent winter donation needs....

Why Segmentation Is No Longer Optional for Nonprofits

Let's be honest... if you're a nonprofit marketer today, you're probably juggling more than you'd like with less than you need. Sound familiar?...

Struggling to find ways to make your product testing efficient and effective?

Project managers know the pressure of launching product trials on time, and recruiting highly-quality participants for...

In today's on-demand world, personalization isn't just a buzzword, it's a patient expectation. From customized playlists to tailored shopping experiences, people are used to interactions that...

Direct mail is far from a relic of the past, especially in the healthcare industry. In an era dominated by digital ads and online ads, which often overwhelm consumers, direct mail stands out by...

In the realm of health care, trust is everything. It is difficult to earn and quick to lose. As skepticism among healthcare consumers grows, marketers must find meaningful ways to connect with their...

Changing trends in healthcare marketing, such as the rise of digital strategies and evolving patient expectations, are driving the adoption of direct response marketing.

What Is Direct Response...

Google’s continuous innovation in search has taken a leap forward with the rollout of AI Overviews. This newer feature, known as Google's AI Overviews, summarizes search results using generative AI,...

In today’s digital-first world, a strong online presence isn’t just nice to have; it’s essential. Whether you’re a nonprofit, business, or healthcare organization, your website and online channels...

As we look toward 2025, one direct mail trend is coming into sharper focus: fully embracing omnichannel marketing strategies and a comprehensive omnichannel marketing strategy. While these approaches...