Streamworks Blog

If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

Let’s face it: direct mail campaigns have a lot of moving parts.

Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...

We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...

The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.

Yes, that...

Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...