Streamworks Blog

At Streamworks, we call it marketing gold, waiting to be mined.

It’s database marketing, a form of direct marketing that uses databases to gather, interpret, and analyze large volumes of...

As we are fond of reminding our clients, direct mail is alive and well in the digital age. In fact, according to a 2016 Data and Marketing Association report:

• Average direct mail household response...

Videos have mass appeal: that’s obvious from the popularity of YouTube and Facebook. (More than 500 million hours of videos are watched on YouTube each day.)

Videos aren’t going anywhere, and savvy...

Make your direct mail campaign into the workhorse it was always intended to be by following these few tips:

As our clients continue to expand their inbound digital marketing efforts, we hear a lot of questions about the value of direct mail in a increasingly digital world. However, determining how it...

If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...

From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...

It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.

Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...

What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...

Let’s face it: direct mail campaigns have a lot of moving parts.

Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...