Streamworks Blog

Direct mail often drives 10-30x higher response rates than digital tactics, especially among millennials.

When sending time-sensitive mailpieces such as checks, statements or sales offers, it’s critical to know when your mail has been delivered. 

When it comes to your marketing, a name could be the difference between mediocre and outstanding results.

Everyone has a website but is yours growing your donor base?

All direct mail is not created equal.

One of the best ways to get to know your consumers is through A/B testing.

For today’s marketer, information truly is power.

The wealth of data available to us thanks to online platforms, technology and consumer use is staggering—and incredibly useful in building...

Even in the digital age, direct mail continues to be one of the most effective marketing tactics for both new customer acquisition and retention.

Over the past couple years, this blog page has talked a lot about integrated marketing—the blend of digital and traditional mail tactics to achieve greater results.

Even as digital marketing continues to command more of corporate america’s marketing budgets, direct mail is proving its staying power with record response rates—especially among millennials (12.4%...

In today’s tech-heavy world, it may seem counter-intuitive to announce that direct mail is making a comeback.

Everyone wants their direct mail to not only look good, but also result in sales.