The Role of Direct Mail in Agile Marketing
If people are looking at and researching products and services online, it makes sense to follow up in the same digital medium, right? Not necessarily. As it turns out, some people have a tendency to...
Streamworks Blog
Is Augmented Reality the Next Step in Integrated Marketing?
From direct mail’s inherent trustworthiness to its usefulness in boosting online marketing efforts, print is a highly effective way to generate inbound results. Still, there is no denying that...
5 Ways Direct Mail Can Boost Your Digital Marketing
It’s no secret that marketing has been transformed by the advent of digital communication. As devices and data delivery have advanced, so have the expectations of consumers.
Why Personalization Matters in Direct Mail
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...
Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...
Don't Make These Common Production Mistakes
Let’s face it: direct mail campaigns have a lot of moving parts.
Designing Direct Mail For The IMb Barcode
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
Changes To Folded Self-Mailer Standards: What You Need To Know
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...
Preparing Your Reply Mail For IMb
The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.
Yes, that...
Put Your Brand Image In Your Mail Permit
Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...