Why Personalization Matters in Direct Mail
Using personalization in marketing is nothing new. From greeting customers at the door to using a customer’s first name in an email salutation, personalization strengthens the client/customer...
Streamworks Blog
Four Secrets to a Highly Effective Direct Mail Lead Nurturing Campaign
What happens when you acquire a new lead? Do you, A) Send it straight to sales? B) Enter it into a database, then forget about it? Or C) Nurture it, maintaining consistent contact that establishes a...
Don't Make These Common Production Mistakes
Let’s face it: direct mail campaigns have a lot of moving parts.
Designing Direct Mail For The IMb Barcode
Just finishing up some industry reading and wanted to share this article: 6 Direct Mail Mistakes That Could Cost Thousands. The author mentioned the FSM changes I’ve been talking about along with 5...
Changes To Folded Self-Mailer Standards: What You Need To Know
We’ve been referencing the changes in Folded Self-Mailer (FSM) standardsthat the USPS will put into effect January 5, 2013 for about a year now but as that date gets closer I wanted to take one more...
Preparing Your Reply Mail For IMb
The coming end to 2012 has raised a lot of concern for a lot of people – and for those of you who use reply mail, the concern is likely related to the retirement of the POSTNET barcode.
Yes, that...
Put Your Brand Image In Your Mail Permit
Been looking for ways to add something unique to your mail? The USPS recently announced a fun change to their postage permits – the ability to incorporate a color logo, picture, product or graphic...